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Articles by Seth Epstein
How I Traded Art for a Cameo in an HBO Documentary
It was 4 a.m. when the extras were called to set. We were led through the grass and mud on our way to set. There on set they told us where to stand and what our action would be. At this point, I noticed a fellow extra kept eyeballing me. I looked up and he immediately got right to the point. "Are you an actor?" he asked. "Nope," I said, seeing no reason to sugarcoat this. "Have you ever done this before?" "Nope." "No acting classes? No high school plays?
2 Minutes With ... Katie Puris of TikTok
In March, when TikTok moved to work from home, Katie Puris—managing director and global head of business marketing—wrote a haiku and shared it with the internal global group. "Suddenly we were all writing haikus," she tells Muse. "Some shared were random, others were based on themes. It was a fun, creative, light-touch way to express how we were doing and spread a little joy outside of the day to day.
How AT&T's 'She's Connected' Program Supports Women in Sports and Business
AT&T on Tuesday launched the She's Connected by AT&T program, deepening its commitment to women in sports and women in business. The initiative will include documentary-style video campaigns shared across WarnerMedia's linear, digital and social platforms through 2021. The content series begins with a video profiling Chiney Ogwumike, professional women's basketball player for the WNBA's LA Sparks and an ESPN personality.
This Christmas Ad's Mystery Unfurls Into a Tale of Family Love
The enduring mysteries of Christmas spirit lend themselves well to advertising. The classic example is "The Long Wait" from John Lewis, featuring perhaps the best storytelling ever in a seasonal spot, as the source of a child's impatience in the weeks leading up to Christmas is poignantly, and surprisingly, revealed in the final frames. "Take Care," a new Christmas film from Jung von Matt/SAGA and director Sune Sorensen for pharmacy chain Doc Morris, springs from that same playbook.
Singapore's Effortlessly Cool Senior Citizens Model Ikea's First Merch Line
In classic utilitarian style, the official Ikea logo serves as Efterträda's main design. It also sports a barcode motif featuring Ikea's best-selling product, the Billy bookcase.
Chronicles of a Campaign That Was Never Meant to Be
March 2020: The dream brief The world goes into lockdown due to the pandemic. Around the same time, a small agency in Singapore is asked to relaunch iconic brand Absolut in 23 markets. It doesn't make any sense. But it's 2020. The year when nothing much makes sense and anything's possible. April 2020: Let's get cracking As we start digging for that magical idea, our social feeds are filled with inspiring moments of human spirit finding a way, no matter what shit cards it's dealt.
Why Weed + Grub's Co-Hosts Are Seriously Joyful About Cannabis
Mary Jane Gibson and Mike Glazer | Photo illustration by Ashley Epping Cannabis culture writer Mary Jane Gibson (yes, that's her real name) and Emmy-nominated comedian Mike Glazer are the co-hosts of Weed + Grub, a podcast where they smoke, snack and swap tales about cannabis, comedy and culture. Their guests have included Jim Belushi, Ron Funches, Laganja Estranja, Portugal.The Man's Kyle O'Quin, trans activist Buck Angel, and CEOs of cannabis companies shaping the space.
A 2020 Holiday Gift Guide for Every Gamer on Your List
A November survey by The NPD Group found that four out of five U.S. consumers have played a video game over the past six months. Key learnings from this study include a growing commitment to entertainment dollars in the sector, and more importantly, a 100 percent increase in the need to step up one's game when it comes to holiday shopping, because more gamers means more gaming personality types. With that in mind, we present this selection of holiday gift ideas for all the characters in your life.
Can Brands Still Maintain Appeal in Animal Crossing Today?
New Horizons looks set to become Nintendo's best-selling game ever. The latest addition to the Animal Crossing franchise, where players can create and customize an entire world of their own, has sold more than 26 million copies since its release in March. As the world went into lockdown, Animal Crossing offered people a low-pressure way to find routine, be creative and socialize with friends at a time when physical connection was not possible.
Satan and 2020 Are Dating in Ryan Reynolds' Diabolical Ad for Match
2020 has been a tragedy on many levels, but in advertising, comedy has slowly been making a comeback—particularly since the election and the light-at-the-end-of-the-tunnel vaccine news that's lightened the mood somewhat, even in the face of a frightening surge in coronavirus cases. Now, Match and content studio Maximum Effort (co-run by Ryan Reynolds) have pushed Covid comedy to new heights with a faux-epic commercial based around an absurdly entertaining premise—that Satan and 2020 are dating.
Kellie Pean and Alyssa Convertini on the Art of Connecting Musicians With Marketers
Kellie Pean and Alyssa Convertini are co-founders of Brand New: A Collective, a diverse, female-led company that provides immersive branded content marketing and experiences to artists and brands looking to elevate culture in a dynamic environment with a purposeful tone.
What Brands Can Expect When They Return to Advertising
The pandemic has impacted every facet of our lives over the past couple of months. Advertising, specifically the production of content, has completely shifted because of Covid-19. As a creative content agency, our current environment and circumstances have put our skill sets and capabilities to the test. There have been hurdles to overcome, but ultimately we've continued to flex our creative muscles and have become nimbler than ever.
#WFH Diaries: Roger Ramirez of Mustache
As the COVID-19 pandemic continues to wreak havoc globally, we're checking in with the people in the creative industry to see how they're doing. Here's an update from Roger Ramirez, head of accounts at Mustache. Give us a one-line bio of yourself. Head of accounts at Mustache, driving relationships and collaboration designed to ensure both client and agency success. Where are you living right now, and who's with you?
Council Rock High School North Presents The Great Gatsby
This post was contributed by a community member. Come out and see the classic American novel brought to life on stage right here in Newtown on November 15, 16, and 17! Set on Long Island in 1922, F. Scott Fitzgerald's famous novel provides a critical social history of America during a time of economic prosperity, jazz, and prohibition, starring Mason Olshavsky as Jay Gatsby (pictured above).
Los York launches Los York Films
Bicoastal creative studio opens dedicated film division with multi-faceted and diverse roster of directors. Los York Films launches with eight directors on its roster, including: Director, documentary filmmaker, and photographer Sebastien Zanella, founder and editor-in-chief of Desillusion Magazine, who has directed projects with Louis Vuitton, Rolex, Nike, Glenmorangie, and Ducati.
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