Seth Redmore
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Articles by Seth Redmore
The analytics market is consolidating. What does this mean for marketers?
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of vendors playing in the space is rapidly dwindling. Why? Because with growth comes consolidation. The big players are acquiring smaller companies at breakneck speed, ostensibly to expand their offerings and deliver additional value. Take Cision, which has snapped up Vocus, Visible Technologies, Viralheat and most recently TrendKite.
The analytics market is consolidating. What does this mean for marketers?
The martech world is shrinking as fast as it’s growing. The global big data analytics market was valued at $8.5 billion in 2017, but the number of vendors playing in the space is rapidly dwindling. Why? Because with growth comes consolidation. The big players are acquiring smaller companies at breakneck speed, ostensibly to expand their offerings and deliver additional value. Take Cision, which has snapped up Vocus, Visible Technologies, Viralheat and most recently TrendKite.
Privacy, a year later: How the GDPR has affected AI-powered marketing
It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU citizens control their personal data and how it’s collected, shared and used. But the sweeping nature of the GDPR means that it’s not just EU-based websites and technologies that fall under its remit, but any that might potentially be accessed by an EU citizen.
Privacy, a year later: How the GDPR has affected AI-powered marketing
It’s been almost a year since the EU’s General Data Protection Regulation (GDPR) went into effect. The goal of the regulation? To help EU citizens control their personal data and how it’s collected, shared and used. But the sweeping nature of the GDPR means that it’s not just EU-based websites and technologies that fall under its remit, but any that might potentially be accessed by an EU citizen.
Natural Language Processing in 5 Minutes
What is natural language processing? In short, Natural Language Processing (NLP) is the study of making computers understand how humans naturally speak, write and communicate. Now that’s out of the way, what does NLP mean for you, me and your drunk friend? Read on to find out. As CMO at a text analytics company, I’m very interested in the latest data analytics tech. But I realize these topics can be hard to understand.
Voice of Customer Analytics: What, Why and How to Do It
Data-driven Voice of Customer analytics is proven to increase lifecycle value and reduce churn by delivering the insights companies need to dramatically improve brand and product experiences.
The 7 Basic Functions of Text Analytics
Text analytics and natural language processing are often portrayed as ultra-complex computer science functions that can only be understood by trained data scientists. But the truth is that the core concepts are pretty easy to understand (though to be fair, the the actual technology is quite complicated). In this quick, high-level overview we’re going to review the basic functions of text analytics, and explore how each contributes to deeper natural language processing features.
The Definitive Data-Driven Airport Ranking List
Google this: “best airports in the US 2018” Do you see that? 660 million results. There are gigabytes upon gigabytes of articles across the internet about the pros and cons of various US airports. However, there’s rarely consensus between the many listicles, slideshows and travel blogs. So, Lexalytics mined social data from ten of the busiest airports in America. The goal? Rate these airports based on actual customer experience signal.
9 Ways AI Is Reshaping Retail Banking
The financial services industry has long been a leader in AI implementation. As early as the 1980s, Citibank was looking to high-performance computing to drive faster and better financial decision-making. Since then the major Wall Street players have been looking to AI and ML solutions as a way of increasing their edge over the competition. In fact, with the exception of the technology sector, the banking and securities sector reports the biggest spend on AI. The potential gains are worth it.
6 ways artificial intelligence is already impacting hospitality
Great hospitality experiences drive guest loyalty. Guest loyalty drives recommendations and revenue. While larger chains have more customer and performance data to tap into, smaller operators have historically had a tougher time maximizing reputation, revenue and the customer experience. Artificial intelligence is changing all that. With its ability to streamline processes, provide valuable insights and optimize experiences, it’s driving the new wave of responsive, guest-centric hospitality.
How AI Will Reshape the Pharma Industry and Make Marketing Easier Than Ever
Medicine revolves around quality of and access to care. For the pharmaceutical industry, that means delivering the right information and pharmaceutical response to those who need it. Often, that response has been via a doctor’s prescription pad driven from broadly targeted ads on TV or in magazines. With the help of AI, the pharmaceutical industry will soon be able to proactively and promptly reach out to sufferers to provide a streamlined, personalized treatment experience.
9 ways AI isn't going to be like Hollywood
When Hollywood isn’t doing comic book franchises, it’s doing AI. Why? Because AI gives us a window into our own souls by challenging us to consider what it means to be human, what it means to think, and what our place in the world is. It’s a topic that’s ripe for philosophical discussion, and hard-hitting directors such as Ridley Scott, Steven Spielberg, Stanley Kubrick, and Spike Jonze have all used it as a platform to explore what a world of AI looks like — and what it might mean to live in it.
Artificial Intelligence: Meaningless Marketing Term or Game-Changing Business Tool | MarTech Advisor
The widespread adoption of the terms “Machine Learning” and “Artificial Intelligence” point to their progression into an important component of the software industry. Seth Redmore, CMO at Lexalytics explains how brands can move past the marketing hype and make AI work for their business AI. It’s a term that used to conjure up images from science fiction movies – the ones filled with machines that could think and act with human-like intelligence.
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