Is Made in America just marketing spin? When Fortune set out to find companies that are diehard American, we expected a challenge since businesses today, large and small, stay competitive by relying heavily on the global marketplace for services, suppliers, and skilled labor. As we began digging, a number of companies were quickly ruled out because their global conglomerate parents had absorbed some operations post-acquisition — for example, Ben & Jerry’s by Unilever and Burt’s Bees by Clorox.
When Laura Bonz Otsuki was 12 in the 1960s, she asked the Buddhist Church in San Francisco to start a girls' basketball team. There was already a boys' team, and she and her friends wanted to play, too. Otsuki is Japanese-American, and at the time, most her friends playing basketball were Japanese-American. The church started the team as part of the Japanese-American (JA) leagues, and Otsuki played until 2012, when she was 56. Otsuki's husband is a member of the JA leagues.
In November, espnW's weekly essay series will focus on giving. I first heard of Chinese Olympic swimmer Fu Yuanhui when someone on Facebook posted an article about her with the caption: I want to be her best friend. I winced and moved on.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".