Brace yourselves, winter is coming—for your skin. This season promises to wreak havoc on our faces because of the cold air, leading to dry, dehydrated, and even chapped skin. The best way to protect your face from these negative effects? Invest in your skincare. And start now. Incorporating a foolproof beauty routine can ensure that you get that much-needed nourishment to prevent red and itchy skin. A good face cream is important, but depending on the weather conditions, it might not be enough.