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Shantanu David on Muck Rack

Shantanu David

Verified
(He/Him)
India
As seen in: Exchange4media, Substack, The Indian Express, CNN-News18, Financial Express, Sunday Standard, The New Indian Express, Meer, The Current, Pitch (India)
Covers:  Technology, Artificial Intelligence, Media and Advertising, Food, Travel, Lifestyle, Gaming.
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Articles

#e4mXplains: Maybe don’t always upload your personal photos onto image generation tools

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By Shantanu David Verified
| Exchange4media Verified
The internet loves a trend. From the heart-warming, if body-chilling, Ice Bucket Challenge, to the corporate debacle that was Tide Pods, we do love getting involved. Over the past year, that has meant a succession of AI image trends: first turning ourselves into Studio Ghibli characters, then into Nano Banana figurines and retro portraits, and now apparently into inhabitants of the 1990s.
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#e4mXplains: Apple’s real marketing advantage? Everyone else does the talking

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By Shantanu David Verified
| Exchange4media Verified
In practically every major airport in the world, a massive Apple display looms over travellers, showcasing either its flagship devices or the hyper-realised photographs they take, reassuring Apple users that no matter where in the world they roam, their cult is still going strong, and they remain part of a special tribe. While not exactly subtle, it is very effective advertising. Or is it? As someone who is exclusively, perhaps eternally, an Android user, it has practically no effect on me.
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Outsource machinery, not consumer: What does it take for legacy brands to go the D2C way

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By Shantanu David Verified
| Exchange4media Verified
Colgate-Palmolive India’s decision to hand the direct-to-consumer and ecommerce business of Palmolive to Bombay Shaving Company late last month is more than another partnership between an established FMCG company and a digital-native challenger.It raises a question that legacy consumer businesses are increasingly having to confront: how much of the digital commerce engine can be outsourced before a brand begins outsourcing its relationship with the consumer itself?
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