Shay Berman
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Articles by Shay Berman
Council Post: 5 Reasons You Should Take On A Physical Challenge With Your Team
By Shay Berman, founder and president of Digital Resource, a 6X Inc. 5000-ranked full-service digital marketing agency. Imagine your team, not in a conference room but knee-deep in mud, laughing and tackling obstacles together.
Council Post: From Startup To Scale-Up: How To Build A Thriving Business
getty Starting a business is an exciting adventure, but scaling it up can be daunting. As the CEO of a company that has successfully navigated the startup phase and has been in the scale-up phase for a while now, I know firsthand the challenges and opportunities of growth. In this post, I'll share some strategies that you can use to build a thriving business. 1. Hire the right people. The success of a business depends on the people you hire.
Tips on how to Construct a Model for the Trendy Client
Newest posts by Shay Berman (see all) There’s no denying {that a} cherished model is without doubt one of the most useful property of an organization. As a small enterprise, chances are you’ll consistently end up competing towards huge manufacturers with loyal prospects and advertising and marketing budgets that by no means appear to expire. You would possibly surprise, is it even attainable to beat them, not to mention be on the identical degree as them? The reply is sure.
5 Methods Programmatic Promoting Can Profit Your Model in 2021
Newest posts by Shay Berman (see all) Programmatic promoting is the automated shopping for and promoting of digital advertisements in actual time. It may be used to entry just about any channel, akin to desktop platforms, cell platforms, linked TVs and extra. The objective of programmatic promoting is to extend effectivity and transparency each to the advertiser and the advert writer via real-time auctions by which advertisements are purchased concurrently a person visits a web site.
Client Conduct within the New Regular: Find out how to Higher Serve Your Clients
Newest posts by Shay Berman (see all) As a result of pandemic, adjustments in client conduct have emerged throughout all areas of our lives. For instance, extra folks at the moment are purchasing on-line than ever earlier than: U.S. e-commerce gross sales grew 44% in 2020, and on-line spending represented 21.3% of complete retail gross sales for the 12 months, in keeping with Digital Commerce 360. On-line gross sales are just the start.
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions in which ads are bought at the same time as a user visits a website.
How to Track Your Marketing Efforts
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How to Build a Brand for the Modern Consumer
Think about the companies that come to your mind when someone asks you what brands you like. Ask yourself what is it about that company—that brand—that makes you think favorably about them. Do you associate the brand with the company’s founder, by chance? Because sometimes brands stand out by harnessing the essence of the founder’s personal brand. Or is it the story behind the brand that speaks to you?
Add These Trends to Your Marketing Plan This Year
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Marketing Lessons We Learned in 2021
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
5 Marketing Goals for 2022
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How to Create a Winning SEO Strategy
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How to Create a Winning SEO Strategy #StartUps
#BusinessGuide Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks like, how your business can benefit from it, and how you can come up with one. Well, the good news is, you’ve found us! We’re here to make your life easier.
What Quality Content Means to Google
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
5 Reasons Your Digital Ads Aren't Performing
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Why You Should Ramp Up Advertising For the Holidays
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Intent Marketing: Why It Matters to Your Business
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Intent Marketing: Why It Matters to Your Business #StartUps
#BusinessGuide Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need to understand consumer intent: What are they looking for at the moment and where they’re looking for. Once you’ve figured it all out, that’s the time you start marketing your products or services to them.
Questions to Ask When Hiring a Marketing Agency
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Questions to Ask When Hiring a Marketing Agency #StartUps
#BusinessGuide Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during this time of worldwide slowdown because of the COVID-19 outbreak.
Everything You Need to Know About Starting a Podcast #StartUps
#BusinessGuide If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a podcast. Not only is it a great format to share your expertise in your industry, but it’s also an effective way of building a solid connection with your audience and creating trust in the process. Plus, not everyone has the time to read a long blog post.
Everything You Need to Know About Starting a Podcast
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
10 Ways to Promote Your Small Business Awards to Get More Customers #StartUps
#BusinessGuide Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article, we will discuss how you can make the best use of your small business awards to drive more customers to your business.
10 Ways to Promote Your Small Business Awards to Get More Customers
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360. Online sales are just the beginning.
5 Ways Remarketing Can Boost Your Company’s Bottom Line
About Latest Posts Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
6 Essential Web Design Elements to Boost Your Website's Conversions
About Latest Posts Shay Berman Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How SEO Can Help You Future-Proof Your Startup
About Latest Posts Shay Berman Shay Berman is the founder and president of Digital Resource, a three-time Inc. 5000-ranked digital marketing agency located in South Florida. Shay’s dynamic and clear-cut approach to internet marketing has earned him local and national recognition, including the 2020 American Marketing Association “4 Under 40” emerging leadership, South Florida Business Journal’s “4 Under 40” entrepreneurship, and South Florida Business and Wealth’s “Up and Comer" awards.
How the B2B Buying Process Works
Understand the main stages and the key factors that influence B2B decision making By Shay Berman Posted on Jul 21, 2021 6 minute read The B2B buying process usually involves multiple stages over long time periods. In fact, there are purchases that can take a year or more. Unlike B2C buying, business-to-business buying isn’t generally a single-person process. A team of people analyze the potential purchase, and in some cases, a top-level person will be the one to call the final shot.
YouTube SEO: How to Apply Best Practices for Video Content
We Love Shares! Spread the love: When you think about SEO, you might be thinking about written content, but it actually extends much further. If your business uploads videos to YouTube, there are a lot of extra steps you should take to improve the view count. Therefore, hiring professionals to provide SEO services can be incredibly important. It’s not enough to just get a lot of views. If you monetize your videos, it will bring in a little bit of extra money.
4 Easy Ways to Improve Your Search Engine Rankings with Local SEO
Technology has made the world feel like it’s both expanding and shrinking. Yes, connectivity has given us insight into people and places a world away, but perhaps the most relevant business impact has been at the local level. After all, for most businesses, clients come from within the community. This small radius is why an online presence is so crucial for companies of all sizes. And ranking with Local SEO can play a big role in that.
8 ways to add revenue for your online business in 2021
Needless to say, the year 2020 took an unexpected turn. Many businesses, both big and small, we’re forced to close while others transitioned online. Although e-commerce provided a way for these businesses to continue operations, the pandemic still wreaked havoc on the global economy, affecting millions of people. Whatever your company went through, we hear you, and we want you to recover and prosper in 2021.
Reaching customers where they are with Facebook's click-to-Messenger ads: A guide
For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger ads.
How to reach local audiences with your existing content strategy: Four in-depth methods
Consumer behaviour is trending toward on-the-go mobile shopping. A 2018 study by Uberall revealed that 69% of smartphone users rely on their devices for shopping. Among those in that group, 82% had customised their searches to be “near me.” Data released in 2017 confirmed this trend: Four in five consumers want search results and ads to be customised to their local area, and half of smartphone shoppers visit a local store within a day of their search.
Working On vs. In Your Business
It’s time to do away with the notion of working “on” your business rather than “in” it. Working on your business might seem like the best way to reach your goals, but I’ve found that this approach makes it easier for things to slip through the cracks and leads to much bigger issues. I learned this lesson the hard way. I hired my operations manager (and first-ever employee) with every intention of working on my company.
How to Optimize Mobile Marketing for Optichannel
B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do their research on desktops. But when it's time to consider a purchase, the smartphones come out — at least for 55% of Millennials and nearly half of all Gen Xers. You don't want to lose out on those customers with a website that's not optimized for their smartphones.
Is Your New Business Actually Ready to Grow? Take These Three Steps First
About Latest Posts Shay Berman Shay Berman is the CEO and founder of Digital Resource, a full-service digital marketing agency located in South Florida. Shay’s clear-cut approach to internet marketing has driven his clients' businesses to new heights and allowed Digital Resource to land on the Inc. 500 list two years in a row. He was also named as a "40 Under 40" entrepreneur by the South Florida Business Journal.
3 ways to update and maximize your practice's marketing efforts
You might be strict about your procedures, but when was the last time you gave your website a thorough cleaning? According to a survey from Futuredontics, 38% of respondents look for a dental practice with an up-to-date website that offers all the information they need. If you think websites are only for e-commerce giants and streaming services, think again.
3 ways to update and maximize your practice's marketing efforts
Consumers don't just want the latest and greatest tech in their pockets. Dental patients equate state-of-the-art technology with less pain and an improved experience, which causes them to flock to facilities with the most advanced tech. What you might not know, however, is that this preference for tech extends to all aspects of your practice -- including your digital presence. You might be strict about your procedures, but when was the last time you gave your website a thorough cleaning?
How To Position Yourself To Win Awards And Gain Recognition
An impressive product, a solid online presence and a network of all the right people can certainly get you far in the entrepreneurial space. But are they really enough to give you the edge over the competition? Modern consumers have no shortage of options. In light of this, you need more than a good product to set your business apart from the rest. Fortunately, there are other ways to get a leg up. Award recognition is one such option, with awards lending almost instant credibility to a business.
Why a Healthy Mindset Is the Key to Successful Entrepreneurship
By Shay Berman, CEO and founder of Digital Resource As a kid, I believed you had to do things that far surpassed the ordinary if you wanted to be extraordinary. I saw others succeed due to long-term vision, an incredible work ethic and a willingness to take risks. I figured I would hit my entrepreneurial milestones in record time as long as I went the extra mile. It's true that being a successful entrepreneur involves drive, discipline and a willingness to go above and beyond.
5 Questions to Ask Yourself Before Adding a New Service Line
“Always be innovating” — a de facto motto for most entrepreneurs. If you’re not in a constant state of innovation, you could become obsolete. Does that count for a new service line as well? Take it from Toys R Us. The retailer was once a kingdom, carving out a niche in the toy world where even the biggest of big-box chains dared not compete. But when the dot-com era arrived, the toy retailer opted not to invest in its own digital space.
Your Site's Domain Authority Has Dropped - Here's Why You Shouldn't Freak Out
posted inEconomy & Environment, Information Technology, Marketing on July 3, 2019 by Shay Berman Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled. The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.
The surprising ways small businesses can be more efficient using live chat
Customer experience is the single biggest differentiator for brands. It separates the wheat from the chaff, as they say. You can offer the greatest products around, but you won’t get far if your service fails to meet customer expectations. In fact, Ubisend found that 51 percent of customers now want 24/7 service from businesses. Live chat allows businesses to meet this demand. When people visit a website, chances are good they’ll have questions. Live chat makes it that much easier to get answers.
B2B Companies Can't Ignore Social If They Want to Rank on Google
By Shay Berman, CEO and founder of Digital Resource I've worked with many business-to-business (B2B) companies that still believe social media is a business-to-consumer (B2C) world. Whether this reluctance comes from fear, uncertainty or the (misguided) belief that their target markets don't use social to make buying decisions, some B2B companies have decided that they don't belong on social platforms.
Three Platforms Your Brand Should Use To Get Real
Consumer trust in brands is declining. In 2018, only 48% of U.S. consumers said they trusted businesses, which is down 10 percentage points from the previous year. People see through brands that are too commercial or fake. They want authenticity. Being authentic in business means showing your real and sometimes faulty personality. Not being perfect is preferred. People want to buy from people — not companies. And being imperfect will ultimately help humanize your brand.
The New Face Of Marketing: How To Capitalize On The Untapped Potential Of Messenger Bots
With social media as popular as it is, Facebook Messenger bots have become a strategic marketing tool. Instead of targeting the masses with generic email messages, businesses use these bots to appeal to customers on a platform they already frequent. It all starts with an eye-catching ad on Facebook. Ideally, a current or potential customer sees a Facebook advertisement designed to get users to sign up for special offers or to join a specific Facebook Messenger list.
Want to Be a Better Leader? Get to Know Your Employees' Personalities
By Shay Berman, CEO and founder of Digital Resource DiSC, MBTI, 16PF. Though they just look like random characters strung together, they're actually acronyms that could be the key to boosting your management strategy. They refer to personality assessments, which have always been popular resources in the recruitment process. But developing an understanding of your employees' personalities can also go a long way after they've been hired.
How much should your dental practice spend on digital advertising?
By Shay Berman If you’ve made a commitment to digital advertising, one of the first questions you need to answer is: how much of my extremely valuable free cashflow dollars do I want to spend on it? Here I will provide some metrics and methodologies to help you develop this number. To arrive at your budget, in general, you will work backward from your intended return on investment.
3 Marketing Strategies to Improve Brand Awareness in 2019
For many smaller brands, marketing gets harder each passing year — what with the marketplace in an almost constant state of disruption and oversaturation. If you own a business or find yourself in charge of a brand, chances are good that you’re trying to determine the best way to reach your target audience for the year ahead. As with any other year, certain marketing trends are already emerging. For any brand hoping to build an audience, ignoring these trends could spell disaster.
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