Last week’s World Series is now history. But before you turn the page on that baseball story, take one more look, in the context of a bigger conceptual map. The tale has some interesting strategic lessons about a paradigm broader than Our National Pastime: about leadership in a world increasingly dominated by automated intelligence, and continuing convergence of machine and human learning. OK, so how about those Houston Astros?
Brandy Halladay happened to be holding her car keys when her husband talked about jumping out the window of their third-floor apartment near Dunedin, Fla., nine years ago. "I would jump out the window," Roy told his wife, "but with my luck I would only break my leg, and I'd still have to go back out on the mound."
One afternoon, not long after Orlando (El Duque) Hernandez's 1997 defection, I was riding down Havana's Fifth Avenue with a Cuban sports official when she made a surprising admission. "Some people resent that he left," she said. "But I'm happy. Duque deserves it; he worked hard. He's going to become rich. I have to be happy for him." Before I could respond, the usually self-contained woman began screaming like a teenybopper come face-to-face with her idol. "Here he is! Here he is!"
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".