When Latrell Sprewell was named to his first All-Star team in 1994, in only his second NBA season, someone suggested to him that his days of anonymity were over. No longer would public-address announcers mistakenly introduce him as Ladell or turn his last name into "Sprool." He was a celebrity now, which meant he was about to be discovered by the media. The public would have a chance to get to know him. A slight smile crossed his face as Sprewell considered that possibility.
Between handshakes and hellos, with the cool clang of money and the pop and hum of the MGM's endless night echoing in his ears, Mike Agassi stood in his good suit with a smile on his face and wondered how he was going to kill Pancho Gonzalez. Should he do it himself? Scrape up $20,000 and hire a hit man? It was 1981, in a Las Vegas still proud of its gangster soul, and Agassi had been on its front lines for years as a casino greeter. He knew people who knew people.
It’s hard to say exactly why, 16 years after his Warriors career ended, Vonteego Cummings still comes to mind surprisingly often, other than that he has one of the all-time great NBA first names, the result of his mother combining two cars she liked when he was born, Volkswagen and the Mercury Montego. Just try to say it without smiling. Vonteego. See? You can’t.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".