Simon Brooke on Muck Rack

Simon Brooke

Verified
London
As seen in: Raconteur, The Times, The Irish Times, Sage - ES, The Journal of Biological Chemistry, Luxury Daily, MCA Insight, Sphere, The Luxury Channel
Experienced copywriter, media trainer and award winning journalist

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Articles

What is company culture?

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By Simon Brooke 
| Sage - ES
The culture of your company has a profound effect on how successful it is. Not easily understood and often overlooked, this essential aspect of running a successful business is becoming increasingly important. More people are working from home (WFH) where they might feel a bit more disconnected and undervalued. Concerns about the cost of living, rising prices and the worldwide economic situation can hit company morale.
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How B2B businesses can improve the online sales experience Original

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By Simon Brooke 
| Raconteur
Consumer brands have benefited enormously from ecommerce over the past 20 years. Innovations such as online marketplaces have enabled them to reach new customers, boost sales and expand their offerings. Many B2C firms have come to derive most of their income via digital channels, using the wealth of data these provide to refine their products and optimise their bricks-and-mortar presence. Most business-to-business companies are lagging them badly in all these respects. Why is that?
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CFO churn - how can companies reduce it?

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By Simon Brooke 
| Raconteur
As is the case with any member of the C-suite, finance chiefs come and finance chiefs go. But recently they’ve been going a lot more often – and these increasingly frequent departures should give all employers pause for thought. Recently, the CFOs of blue-chip companies including British American Tobacco, Disney, FedEx, InterContinental Hotels, Nestlé, Prudential and Unilever have handed in their notice.
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