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Simon Clarke on Muck Rack

Simon Clarke

United Kingdom
As seen in: Daily Mail, Nature, The Guardian, The Independent (UK), The Telegraph, Yahoo Canada, Yahoo News, Daily Express, The London Standard, Frontiers and
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Articles

High Court Considers Fair Market Valuation Of Sub-participation Right At Maturity Date

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By Simon Clarke, Nihar Lovell, Emily Barry
| Mondaq
Simon Clarke’s articles from Herbert Smith Freehills Kramer LLP are most popular: with readers working within the Law Firm industries Herbert Smith Freehills Kramer LLP are most popular: within Wealth Management, Insolvency/Bankruptcy/Re-Structuring and Employment and HR topic(s) with Inhouse Counsel The High Court has found in favour of a participant in a dispute with a lender of record over the fair market valuation of participation rights on the maturity of a sub-participation that expired...
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Brand Marketing’s Undeserved Reputation for Being Hard to Measure

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By Simon Clarke
| Branding in Asia Verified
If you ask a marketer in this region why their brand marketing budget hasn’t budged in years while performance spend keeps climbing, chances are you’d get the same answer almost every time: It’s too hard to measure. The line of reasoning then usually follows that what is hard to measure is hard to value – hence it being too hard to put more dollars against those brand items even when intuitively most know they are working very hard. I’m calling time on this thinking once and for all.
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Developments in AI designed viruses demonstrate why such research must be done in the open

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By Simon Clarke
| The BMJ Verified
Simon Clarke, associate professor in cellular microbiology University of Reading A recent breakthrough in generative biology is exciting but it raises important ethical and safety concerns, says Simon Clarke Researchers at Stanford University have1 found novel bacteriophages, viruses that infect and kill bacteria, not by looking for them in the usual places, such as oceans or sewers, but by using artificial intelligence.
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