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Simon Fletcher

London
As seen in: Medium, The Daily Mirror, The Guardian, Wiley Online Library, Yahoo News UK, PLOS, The London Standard, Yahoo Finance, BMJ Open, MDPI and

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Articles

From Segments to Signals: A New Model for B2B Personalization

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By Simon Fletcher
| MarketingProfs Verified
Sign in or sign up to access this audio feature! No worries ... it's FREE! If your idea of personalization is dropping a first name into an email subject line, you're already behind. Behind your competitors and the people you're trying to reach, including prospects who just found you and customers who have been with you for years.
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Labour's choices after Makerfield

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By Simon Fletcher
| Substack
The Makerfield byelection was unique. Until now, no one has lived through a period of Labour politics in which a by-election was held with the clear purpose of removing the party leader and Prime Minister. Five points are posted below in the wake of Makerfield. Much is missed and much more can and should be added as things develop. Andy Burnham’s victory in the Makerfield was overwhelming and emphatic. He took 55 per cent of the vote.
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Defining the Role of Nurses in Gene Therapy for Haemophilia

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By Greta Mulders, Simon Fletcher, Aysen Tasgin
| Wiley Online Library Verified
1 Introduction Haemophilia is a rare, disorder leading to bleeding after injury, surgery, or spontaneously, predominantly into joints and muscles. Treatment involves infusions of the missing clotting factor. Newer therapies, including non-factor replacement treatments and gene therapy (GT) are emerging [1].
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