Sofia Martellini

WGSN.com — The newest trend on Brazilian beaches emerges for S/S 18 from the spiritual home of swimwear, with active influences and new shapes seen through a monochromatic lens.

meioemensagem.com.br — In an interview for publication Meio e Mensagem, me and other industry experts talk about the rising culture of sneakers in Brazil

meioemensagem.com.br — Sofia Martellini talks about cultural appropriation, a constant topic in todays debats and social media controversies.

WGSN Insight — After years of promoting unrealistic body shapes, Latam's plus-size fashion market is slowly evolving. Sofia Martellini explores how this changing is happening, and who are the influencers behind it in Brazil, Mexico and Colombia.

WGSN Fashion — The worldwide ongoing trend for a softer take to urban dressing now reaches the streets of Brazil, leaving the colorful prints and flowing dresses for which the country’s fashion is known for in the back seat.

WGSN Insight / Lifestyle & Interiors — In economically turbulent times, Brazilian consumers are being forced to think more carefully about what they buy and, like consumers worldwide, they are increasingly choosing to spend on experiences over products. The casual dining market in Brazil is booming. According to Nielsen's 2016 Out-of-Home Dining Report, Brazil was fifth in a global list of countries that ate lunch out.

WGSN Fashion — Following last season, São Paulo Fashion Week presented its 'see now buy now' event, No. 43, away from the traditional calendar, with designers offering A/W 17 collections closer to the retail calendar. This event revealed a creative combination of both the masculine and the feminine, from street-style Winter Sports and Architectural Layering to the continued celebration of Brazilian Romance.