Sophia HUDA

Environmental JusticeAhead of Print Open AccessCreative Commons license Abstract The disproportionate use of chemical straighteners and skin lighteners by women of color is a growing public health concern given the link between product use and adverse health effects. Prior studies examined product use as an individual choice but neglected social-structural factors, which influence beauty perceptions and personal decisions around product use.

In partnership with IBM, over the past three years CCC has conducted an analysis of how a company’s corporate social responsibility (CSR) efforts are viewed by users of social media. By conducting a textual analysis of how individuals speak about a company’s CSR work, particularly in relation to their general business practices, we have been able to analyze what sorts of CSR projects have the most impact on a company’s brand.