Sara Guaglione on Muck Rack

Sara Guaglione

Verified
New York
As seen in: Digiday, Pew Research Center, Flipboard, MediaPost, NewsBreak, Editor & Publisher, Glossy, Mediagazer, VIATEC, BowTie Inc Magazine, Flaunt Weekly and
Senior media reporter @Digiday. Previously @MediaPost. @aaja member, occasional beauty blogger, @UVA alum, @NISTSchool grad. Signal: 571-249-5455

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Media Briefing: Publishers put premium video behind the paywall to sell subscriptions

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By Sara Guaglione 
| Digiday
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind the paywall to drive and retain subscriptions and adapt to shifting audience habits.
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AI ‘girlfriend ads’ are fueling a new wave of MFA sites

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By Sara Guaglione 
| Digiday
Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring AI-generated women who promote personalized companionship and customizable AI personas. But when users click they’re funneled to paid search results and low-quality, AI-generated content: pages stuffed with ads from real brands.
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Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers

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By Sara Guaglione 
| Digiday
Reuters and Time are taking a new approach to bot blocking. Both publishers have recently started blocking all AI bots by default, and created whitelists of approved bots to access content on their sites. It’s a strategy already adopted by publishers like People Inc. at the beginning of this year and The Atlantic at the end of last year. Reuters and Time made the decision to block bots by default last month.
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