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Sara Guaglione on Muck Rack

Sara Guaglione

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New York
As seen in: Digiday, Pew Research Center, Flipboard, MediaPost, NewsBreak, Editor & Publisher, Glossy, Mediagazer, VIATEC, BowTie Inc Magazine, Flaunt Weekly and
Senior media reporter @Digiday. Previously @MediaPost. @aaja member, occasional beauty blogger, @UVA alum, @NISTSchool grad. Signal: 571-249-5455

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Articles

Time has started serving ads to AI bots

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By Sara Guaglione Verified
| Digiday Verified
Time has begun serving ads to AI bots. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back to the start. Last month, Time began converting all its webpages from HTML into markdown versions — stripped-down, text-only copies of each page that drop the design and images, making them easier for AI systems and agents to read.
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Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope

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By Sara Guaglione Verified
| Digiday Verified
Bloomberg explores going public, People Inc. looking to sell Daily Beast, and more. Why most publishers won’t break up with Google At a lunch meeting in midtown last week, a media exec told me if it was up to them, of course they would break up with Google tomorrow and shut off its access to the content Google now uses to answer questions itself, rather than sending readers to find the answer on the publisher’s site.
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Media Briefing: Brand authority and trust are becoming publishers’ newest AI assets

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By Sara Guaglione Verified
| Digiday Verified
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key advantages for premium publishers.
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