Kresston’s brand leans hard into a “True Texas, Western” feel, says Marketing Director Natalie Rosser, so the team built an event with a nod to Houston’s rodeo culture with live music, carnival games, tastings, and a festival atmosphere (livestock not included). Timing mattered. Kresston’s event was held the Saturday after Houston’s Livestock Show and Rodeo wrapped, a deliberate move to avoid competing with one of the city’s biggest annual events.