Stacey-Lee Gregory

Every time a new AI model is released, the headlines rush in and LinkedIn timelines are filled with insights. But beneath the speculation, you need to know what actually matters. ChatGPT-5 has just launched. And while some of the early chatter is about speed or flashy demos, the real story is what it actually improves, and how those improvements can make a difference in your day-to day-work. Let’s take a look at how this new version is different and how it can add real value.

Identifying when a small or medium enterprise (SME) is ready to scale can provide a competitive edge for businesses looking to engage this audience with tailored solutions. We recently attended LinkedIn’s B2Believe industry lunch to explore interesting findings from a 2024 study* about SME decision-makers on LinkedIn. This article dives into the key signs of SME growth and shows you how to turn those insights into focused LinkedIn campaigns, using real LinkedIn targeting criteria.

You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a quick overview of key information, so you don’t have to sift through multiple web pages to find what you need.