After slipping 20 places on a global branding ladder in the past year, Vodafone has announced an upcoming change to the Vodafone brand positioning globally and in Australia, the first such change the company says since 2009. Rolling out progressively in Australia later this month, the changes include an update to Vodafone’s iconic ‘speech mark’ logo and new brand positioning.
Vodafone Australia has announced the expansion of 4G services in Central West NSW with the addition of nearly 1400 square kilometres to its mobile footprint in the region, while Optus yesterday announced a further $1.7 million spend for its network in Bathurst. Both carriers are not backward in coming forward about spruiking their commitment to regional mobile investment, issuing regular updates about their network expansions.
Following Vodafone’s announcement this week of a successful Massive MIMO trial, Optus has announced what it claims is a world first pairing of Multiple Input Multiple Output and 3CC Carrier Aggregation technologies — 3CC Massive MIMO — in a live trial. While the Vodafone trial achieved a speed of 717 Mbps, the Optus trial, which was also conducted with technology partner Huawei on live traffic at Macquarie Park in June 2017, attained a speed of 818 Mbps.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".