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Stefanie Marrone on Muck Rack

Stefanie Marrone

  • Fractional/Outsourced Marketing Director | Social Media Strategist, Stefanie Marrone Consulting/The Social Media Butterfly
  • Client Development Director, Goodwin
New York
As seen in: LinkedIn, LinkedIn News, Law.com, New York Law Journal, Law360, JD Supra, The National Law Review, GlobeSt, LexBlog, Attorney At Work and
The Social Media Butterfly | LinkedIn top social media voice | Legal marketer | Public speaker | Author | Dog mom
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Articles

Updating Your Attorney Bio for AI Search, LinkedIn and Business Development

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By Stefanie Marrone
| Open Legal Blog Archive
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and a thoughtful explanation of how they can help. The bio says they handle “a broad range of complex legal matters.” Those two descriptions need to catch up with each other. Someone receiving the pitch may visit the lawyer’s bio before agreeing to a meeting. A referral source may send that same link to a contact.
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Updating Your Attorney Bio for AI Search, LinkedIn and Business Development

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By Stefanie Marrone
| LexBlog
A lawyer can spend weeks preparing a pitch while their website bio still describes the practice they had three years ago. The pitch includes recent matters, relevant industry experience and a thoughtful explanation of how they can help. The bio says they handle “a broad range of complex legal matters.” Those two descriptions need to catch up with each other. Someone receiving the pitch may visit the lawyer’s bio before agreeing to a meeting. A referral source may send that same link to a contact.
Open in Who Shared Issue with article?

LinkedIn Nightmares: 15 Scary Mistakes That Could Be Haunting Your Professional Brand (and What to Do Instead)

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By Stefanie Marrone
| The National Law Review Verified
October is here, Halloween decorations are everywhere and I’ve been thinking about something else that can be pretty scary: the mistakes people make on LinkedIn without realizing how much they’re hurting themselves. I’ve spent years helping lawyers, business professionals and companies use LinkedIn more effectively, and I’ve seen everything from profiles that haven’t been updated in a decade to people who post constantly but never interact with anyone else’s content.
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