Stephanie Crets on Muck Rack

Stephanie Crets

Verified
  • Content Manager and Editor, PwC
Chicago, Illinois
As seen in: PwC, GameRant, Digital Commerce 360, Retail Merchandiser, Green Building & Design (gb&d), Construction Today
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Articles

Fright-Rags preps for an atypical Black Friday

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By Stephanie Crets Verified
| Digital Commerce 360
Halloween season is never over for online horror movie T-shirt retailer Fright-Rags and its shoppers. The retailer does the most sales of the year from September through November but it has an enthusiastic fanbase throughout the year, says CEO Ben Scrivens. Like most other online retailers, Fright-Rags has a sale that runs from Black Friday through Cyber Monday that attracts its loyal customers.
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Back-in-stock emails give shoe brand NOBULL a sizable lift in conversion

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By Stephanie Crets Verified
| Digital Commerce 360
Athletic shoe brand NOBULL has built a following of loyal shoppers. Since launching in January 2015, the web-only, direct-to-consumer brand has catered to the CrossFit and training community and has since expanded its product line to draw in golfers, indoor cyclists and runners. In tandem, its kept up with the demand of its repeat buyers—and found ways to speak directly to them when their favorite products were out of stock.
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Online retailers bridge the offline divide with customer service features

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By Stephanie Crets Verified
| Digital Commerce 360
Luxury watch and jewelry retailer Watches of Switzerland Group had to close its 150 stores in the U.S. and the U.K. for nearly six months when the pandemic struck and found it difficult to reach customers. So, it had to find new ways to maintain its service level and sales—online. Initially, it launched appointments for shoppers at its retail stores when it reopened its locations, but it still had to maintain COVID-19 safety protocols.
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