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Believe it or not, email is still one of the most effective marketing tools out there. According to AWeber, 79% of small businesses admit that email is important to their marketing strategies. Plus, its return on investment is virtually unmatched at $36 for every $1 spent. How does email marketing do this? It allows you to create revenue-generating actions that can be duplicated and built on a larger scale while simultaneously empowering you to tailor campaigns to your exact client profile.
The COVID-19 rupture of the economy left a harsh lesson to both educators and learners in various industries. One of which is the lack of preparation for the worst. Most entrepreneurs are aware of the famous saying, “fail to prepare, prepare to fail,” and it seems like the best caution quote of 2020 for everyone. Even so, the onslaught of the pandemic did not break the spirits of business people who probably have seen or lived through the worse.
Before the pandemic, your team probably didn’t overthink your outreach strategy. You pulled prospects into your sales funnel and kept your company’s engine humming. Now, you’re in unfamiliar territory. Nothing is business as usual, and what once worked doesn’t anymore. Reaching out to potential customers during the pandemic might seem tricky, but it just requires a delicate approach. At Sapper Consulting, we specialize in lead generation.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
