Stephen Jeske on Muck Rack

Stephen Jeske

Montreal
As seen in: Medium, Business 2 Community, Search Engine Journal, Social Media Today, Content Marketing Institute, MarketingProfs, G2
Covers:  content strategy, SEO, content marketing, B2B SaaS
Writer and content strategist. I help B2B SaaS companies use content to get more customers. Newsletter stephen-jeske.ck.page/

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Stephen Jeske’s Biography

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Stephen Jeske is a writer and content strategist. He helps B2B SaaS companies use content to build awareness, convert prospects, increase adoption, and create advocates.

Stephen Jeske’s Journalist Portfolio

How To Create More Helpful Content With Topic Modeling & Topic Clusters

How To Create More Helpful Content With Topic Modeling & Topic Clusters

Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic mod…

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Topic Cluster Optimization

Topic Cluster Optimization

Learn how to optimize your topic clusters for greater success with this comprehensive guide on how to identif…

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10 Common Search Queries to Target Your Audience Better

10 Common Search Queries to Target Your Audience Better

Learn how to target different search queries to attract, engage and convert online visitors without overspend…

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TF-IDF (Term Frequency-Inverse Document Frequency) Explained

TF-IDF (Term Frequency-Inverse Document Frequency) Explained

Term Frequency-Inverse Document Frequency. It's a mouthful, isn't it? Read on to learn just what it is and wh…

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Why Understanding User Intent Is Critical (+Examples)

Why Understanding User Intent Is Critical (+Examples)

Learn about the different types of user intent and why it's important to understand the reasons behind your u…

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Articles

6 Potential Strategies for Success in Google AI Overviews SEO

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By Anastasia Kotsiubynska, Stephen Jeske, Manick Bhan, Anastasia Savelyeva
| G2
Google’s AI Overviews are changing the average user’s search experience. Where, previously, you’d see a list of paid and organic links or a featured snippet, now you can get answers from Google AI. This doesn’t mean organic traffic is obsolete, but implementing AI Overviews SEO strategies can help you succeed on modern SERP. This article will explore SEO strategies relevant to working with AI Overviews, ways to monitor these SEO efforts, and explain how AI Overviews work.
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Buyer Intent Data: Identify and Prioritize Sales-Ready Accounts

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By Stephen Jeske, Stephen Hoops, Andy Golden, Ranga Kaliyur
| G2
It’s no secret that B2B marketing teams are being held accountable for their influence on the pipeline more than in the recent past. B2B marketers need an efficient approach to make every dollar count toward revenue. In fact, surveys about the most significant changes in the role of the CMO find that now 47% of CMOs are expected to demonstrate their bottom line impact while as many as 40% are expected to prove marketing ROI with superhuman speed.
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Topic Cluster Optimization

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By Stephen Jeske, Market Muse
| blog.marketmuse.com
Let’s talk about topic cluster optimization — what it is, why you need it, and how to do it. If you’ve hit a plateau with your on-page optimization, this will give you a leg up on the competition. Without further ado, let’s get to it! Topic cluster optimization takes a similar approach to content optimization but expands it to the site level. In addition to using a topic model, it also includes relevant keywords, and important questions that people ask when searching on the subject.
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