Get traffic data and keyword intel on competitors instantly. Walk into any B2B marketing event, and someone will mention intent data. They’ll talk about surge topics, in-market accounts, and the magic of knowing who’s researching what. They’ll show you a dashboard. It’ll look impressive. Then they’ll mention which provider they use, maybe a layered combination of tools. But a big problem is that a large chunk of that data comes from the same place. Your three closest competitors are buying it, too.