Jake Hafner was the first person I met 11 years ago after re-locating to a Midwestern city where - new co-workers excepted - I didn't know a soul. Jake owned a wine bar in Lafayette Square, then an emerging neighborhood with not far from downtown St. Louis where rehabbed Victorian homes adjoined a small business district. My place: a rented a loft apartment two blocks away. At at least six months passed before I learned the name of the establishment was "33," a nod to the year Prohibition ended.
The question isn't so much what Mike Rotondo will do for his company but, rather, just how far he is willing to go to support the franchise owners and employees that have turned the 600-plus Tropical Smoothie Cafes into a major player in the fast casual nutritional eating segment. A partial list includes the day he promoted the opening of a New York City store by handing out free smoothies to jaded Manhattanites.
Warning: Stacy Brown's mouth-watering story may inspire a trip to a nearby supermarket to snap up the ingredients for the recipe that hatched this improbable business success story. Or, for the entrepreneurially-inclined, it could prompt a bid to secure a franchise in a decade-old venture that last year generated $52 million in revenue.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".