Steve Goldstein

A social media strategy is a must-have for any well-known consumer brand, but for nonprofit organizations social media can be an inspirational lifeline and motivational force. Tammy Tibbetts, founder and president of She's the First, a social media-driven nonprofit that sponsors girls' education in developing countries, was fully grounded in social media strategies when she launched her organization.

PR News celebrated the winners and honorable mentions of its 2013 PR Agency Elite Awards at a luncheon held at the New York’s Grand Hyatt on Dec. 10, 2013. The awards benchmark excellence in PR agencies’ key practice areas, and point the way forward for these agencies to compete in media environment in which the lines between public relations, advertising, marketing and publishing are blurring.

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but roll your eyes as you listen to these podcasts while standing at the kitchen sink, scrubbing a frying pan.