Steve Lundin
(He/Him)
Covers:
Luxury wristwatches, automobiles, airplanes, special events, clothing - specifically men's wear,
Doesn't Cover:
Anything not mentioned above.
Award winning #branding & #marketing strategist, speaker, pop culture anthropologist. Author, #satire #business novel,The Manipulator: tinyurl.com/phjcv2w.
Interview
What was your first job as a journalist?
Political commentary for the Daily Cardinal
Have you ever used a typewriter?
Yes - they make great doorstops.
How is social media changing news?
It's turning everyone into self appointed embedded reporters.
Who's your favorite fictional journalist?
Kolchak - the Night Stalker
What does it mean to be a journalist?
Reading other journalists and understanding what's real, what good and what's nonsense. And getting paid for it!
What's the funniest news-related #hashtag you've seen?
I don't follow fake news.
How do you prefer to be pitched on stories?
Over drinks.
What tools and software do you use to do your job?
Mac Pro, Word, yellow tablets, Montblanc JFK
What's your favorite social network?
Ebay
Who do you wish followed you?
Captain Kirk
Why did you become a journalist?
No one else would hire me.
Did you work for your high school newspaper? If so, what did you do there?
Yes. I published it.
What story are you most proud of writing or working on?
Anything that allows me to dig beyond the obvious.
What advice can you offer to aspiring journalists?
Ignore hashtags and focus on headlines.
When's the best time to pitch you?
When I'm in a good mood
What's the best pitch you ever got?
hardball or softball?
What's the worst pitch you ever got?
Meet our newest product - SKU number 10,500.
What's your favorite drink?
For breakfast, coffee, for dinner, Pol Roger.
When you're not at a computer, where are you most likely to be?
As far away from a computer as possible
Aside from your own, what's your favorite publication to read?
Esquire and Spiderman
What's the most common misperception about your beat?
That there are any real journalists covering the space.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.