Strategy Steve:Committing to a strategy is a key to success…until sometimes it isn’t. An article in the March 12, 2025, issue of the Wall St. Journal showcased a unique museum concept: The Museum of Failure, which focuses on strategies that did not bring the desired results. Among the exhibits: Crystal Pepsi, the soda maker’s clear, caffeine-free cola introduced in 1992 as a healthier alternative to traditionally brown colas.