Steve Taplin on Muck Rack

Steve Taplin

Scottsdale
As seen in: Forbes, LinkedIn, Medium, Entrepreneur, Entrepreneur en Español, Flipboard, New Milford Spectrum, New Haven Register, Forbes España, Asset Finance International, Fintech Finance News and
CEO, @Sonatafy | Forbes Tech Council | 2x Author | Software delivery is broken. We fix it. 248+ Published articles on Software, Leadership, Delivery, AI.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Steve

Contact Steve, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

The AI Value Problem Nobody Wants to Talk About

|
By Steve Taplin
| LinkedIn
Why $665 Billion in AI Spending Is Producing Almost Nothing, and What Mid-Market Technology Leaders Can Do About It Enterprise AI spending is projected to reach $665 billion in 2026. Three out of four deployments fail to deliver their projected return on investment. And the stat that should reframe every technology leader's AI strategy: 61% of enterprise AI projects were approved on projected ROI that was never measured after launch.
Open in Who Shared Issue with article?

​The Software Coordination Tax: Why Your 40-Engineer Team Is Shipping Like 25

|
By Steve Taplin
| Forbes
Steve Taplin is CEO & founder of Sonatafy Technology, a software consulting & engineering firm focused on delivery, quality & accountability ​Most software engineering leaders think they have a talent problem. After interviewing more than 180 CTOs on my podcast and working with dozens of scaling software organizations, I have come to believe something different. They have a coordination problem. And it is costing them far more than they realize. I call it the coordination tax.
Open in Who Shared Issue with article?

AI Is Changing How Software Gets Delivered, Not Just What Gets Built

|
By Steve Taplin
| Forbes
Steve Taplin is CEO & founder of Sonatafy Technology, a software consulting & engineering firm focused on delivery, quality & accountability ​The conversation around artificial intelligence (AI) in software engineering has centered on code generation. Tools that autocomplete functions, suggest refactors and generate boilerplate have captured executive attention and developer curiosity. But code generation is only a small part of the delivery lifecycle, and it's not the most consequential one.
Open in Who Shared Issue with article?
See all 286 articles

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Get in touch with Steve

Contact Steve, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified