Apple introduced its new iPhones yesterday including the iPhone X. On this 10th anniversary it's worth pausing for a moment to appreciate the tectonic change smartphones have made in our lives. We now text, map, app, take selfies, talk to Siri, Shazam songs, run our calendars, listen to streamed audio, etc. - all on one extraordinary device. It is hard to believe that when I picked up my first iPhone in 2007, there wasn't even an app store.
Podcasting has been both a trouble spot and curiosity for commercial radio. While the sector is blowing up, commercial radio is responsible for less than 1% of the audio listened to in podcasting. Part of the slow adoption is a concern among managers and programmers that on-demand audio will diminish the ratings eco-system so important to commercial radio. In short, a fear the ratings will go down. At last week's NAB/RAB Radio Show in Austin, I was invited to do a keynote on podcasting.
At last week's Morning Show Bootcamp in Atlanta, it was exciting to see so much young talent on their way up, honing their craft, taking notes, exploring and exchanging fresh content ideas. Goodness knows commercial radio needs to move past "The Almost Impossible Trivia Question" to remain relevant and vital as more audio choices proliferate. Many, if not most, attendees pay their own way to the conference which makes the event even more remarkable.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".