With the switch to smaller screens, we are seeing more and more small, local businesses embracing a new era of marketing. Indeed, we need to stay ahead of the curve and so it is no wonder that small business owners have taken careful note of the public’s preference for mobile. Indeed, most everyone is guilty of occasionally spending a little too much time on their phones or tablets – this is why mobile marketing has become a common marketing strategy.
Great customer service is one of those business things that we all hear about, that we all deal with personally, and even is something to which many small businesses aspire, but it is equally, sadly and unfortunately, something that few small businesses ever really integrate into their daily way of doing business. Why is that? For some, offering great customer service is difficult because of company culture, or maybe things are too hectic. For others, customer service simply is not important.
One of my go-to small business gurus is Tim Ferris. Iconoclast, entrepreneur, lifestyle guru, and so much more, Tim gave a new Ted Talk recently in which he advised that instead of goal setting, like so many of us do, we would be better off to engage in an exercise he calls “fear setting.”The essence of the idea is that realistically confronting your fears will do more to get you ahead in life than setting another goal ever would.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".