With the festive season in full swing, it’s the time of year to let your hair down and enjoy the festivities. Partygoers beware though, as wild behaviour is very likely to be recorded for posterity and posted on social media for the world to enjoy! But are people allowed to record and share your more embarrassing moments without your permission and what does the law have to say?
We are delighted to announce our first speaker for SocialDayUK 2018, Chris “Kubby” Kubbernus. Chris is a Digital Marketing influencer who is living in Copenhagen, Denmark, although his accent might give away he is Canadian. He is the founder and CEO of Kubb & Co, a digital marketing agency. Chris has worked with Coloplast, Carlsberg, Burger King, and HP to name a few.
How does the Linkedin Algorithm work? It’s a question I have seen asked a lot recently, along with how you should structure content. After digging around a little, Linkedin’s engineers have been very open about how the content algorithm works. As ever quality content wins out. Here is why:Firstly you need to remember Linkedin views its members as exactly that, members! You are able to personalise your feed which helps filter content.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".