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Subroto Roy on Muck Rack

Subroto Roy

Connecticut
As seen in: Wiley Online Library, Speaking Tree
Growth Strategy@StratoServe
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Articles

University of New Haven Marketing Professor Earns National Award for AI Research

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By Subroto Roy, Pompea College
| newhaven.edu
Pompea College of Business professor Subroto Roy, Ph.D., received a Best in Track Paper Award from the American Marketing Association for research examining how artificial intelligence can transform B2B marketing and prepare the next generation of marketing professionals. Presenting "Beyond the Polanyi Paradox in B2B Marketing" at the 2026 AMA Summer Academic Conference.
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Inside Look at How University of New Haven Marketing Students Are Learning at Top Industry Conferences

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By Subroto Roy
| newhaven.edu
Professor Subroto Roy, Ph.D. shares how opportunities such as the Yale InsightsOn Conference help University of New Haven marketing students explore the future of AI, branding, analytics, and consumer engagement while building real-world industry connections. The University of New Haven Marketing Club attended this year's Yale InsightsOn Conference. Our Marketing Club recently attended the Yale InsightsOn Conference, hosted by the Yale School of Management.
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Does money motivate prospective foster parents? Are responses from high vs. low‐income towns different? Evidence from Google advertising

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By Subroto Roy, Pompeo College, Jayanti Roy
| Wiley Online Library Verified
CONFLICT OF INTEREST STATEMENT The authors declare no conflict of interest. REFERENCES , , & (2018) Estimating minimum adequate foster care costs for children in the United States. Children and Youth Services Review, 84, 55–67. Available from: https://doi.org/10.1016/j.childyouth.2017.10.045 & (2022) This state's foster care population has dropped by a third since 2019. What happened? NBC News, October 13 Accessed March 19, 2023.
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