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Sue Barrett on Muck Rack

Sue Barrett

Melbourne
As seen in: SmartCompany (Australia), LinkedIn, Medium, Substack, Women's Agenda, Independent Australia, Dynamic Business, Inside Small Business, Jeweller Magazine, SalesPOP!, Kochie's Business Builders
Every Solution Begins with a Conversation. Building capability to get seats at tables where decisions are made & replace rigged systems with fair ones. More👇
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Articles

Sue Barrett: every solution begins with a conversation

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By Sue Barrett
| Substack
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Part 1: Weak Ties, Strong Business: The Brain Connection Already Wired Into Your Bottom Line

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By Sue Barrett
| barrett.com.au
The Problem: Automation promised efficiency but delivered anonymity. Self-checkout theft is rising, staff face unprecedented aggression, and customers feel processed rather than served. QUT research found 87% of retail workers experienced verbal abuse in a year. The root cause isn’t technology – it’s the deliberate removal of human connection from transactions.
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Part 1: You don’t need to be a great sales coach. You need something to coach to.

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By Sue Barrett
| barrett.com.au
The Problem: When sales results disappoint, organisations invest in turning sales managers into better sales coaches. But most managers were promoted for selling, not for developing others. Exceptional coaching talent is rare, and it can’t be scaled across a team. The Shift: The leverage isn’t in coaching skill. It’s in what the sales coaching is anchored to. Like checklists in aviation and surgery, a sales system makes ordinary practitioners reliably good.
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