Suhas A R

Sales teams often struggle to convert market signals into actionable pipeline, as fragmented data sources, manual research, and generic outreach approaches limit precision and effectiveness. Orbitshift, purpose-built for account-based sales, addresses this challenge by aligning external market signals with internal enterprise data to help sales teams identify, shape, and convert opportunities across the deal lifecycle.

Mobile World Congress (MWC) 2026, held in Barcelona this March, highlighted a clear shift in telcos’ priorities. Rising sovereignty expectations and geopolitical pressure are now colliding with the push to scale agentic AI and find new monetization paths. Three themes dominated the strategy conversations: control of digital infrastructure, the roadmap to scale agentic AI, and the next wave of intelligence moving into telecom networks (AI-RAN).

HFS Research, in partnership with Amdocs, surveyed 90 Tier-1 telecom executives across Europe, Australia, and North America and conducted multiple in-depth interviews across customer experience (CX), BSS, OSS, IT, and financial operations. Our research identifies where telcos are investing in agentic AI, how it is (or isn’t yet) delivering value, what outcomes they are seeking to measure, and where operating-model shifts are required to move from incremental pilots to scalable impacts.