Susan McPherson on Muck Rack

Susan McPherson

  • Founder, McPherson Strategies and Blogger, Freelance
New York
As seen in: LinkedIn, Medium, Color Research & Application, Forbes, HuffPost, The Independent (UK), Wiley Online Library, Yahoo Canada, Yahoo News New Zealand, Cambridge University Press & Assessment and
Passionate connector who believes biz can be a force for good. Author, "The Lost Art of Connecting." #ESG Leader. CEO. Philanthropist. Angel Investor. she/her
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Articles

We Chose Frictionless. It Left Us Empty.

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By Susan McPherson, susan mcpherson
| Substack
*UPDATE: The outpouring of responses to this essay inspired a collective reader piece that continues this conversation. It's linked at the end of this essay. I could go an entire week speaking only to my doorman and my super. And I’m supposed to be an expert on connection. You check your phone approximately 144 times a day but feel more alone than ever. You have 1,000+ LinkedIn connections but struggle to make a new real friend. Only 26% of Americans say they know most of their neighbors.
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5 mudanças em impacto social e sustentabilidade em 2026| Fast Company Brasil

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By Susan McPherson, susan mcpherson
| fastcompanybrasil.com
No universo do impacto social e da sustentabilidade, a palavra do ano de 2025 poderia muito bem ter sido “ventos contrários”. O termo virou um eufemismo para tudo – da pressão política e mudanças regulatórias à incerteza econômica, à disrupção provocada pela IA e à agitação social. Mas, em muitos sentidos, “ventos contrários” é até pouco para descrever o que líderes de impacto e sustentabilidade, tanto no setor corporativo quanto no terceiro setor, tiveram de enfrentar.
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After a rough year, what will will corporate impact and sustainability look like in 2026?

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By Susan McPherson, susan mcpherson, Morgan Clendaniel Verified
| Fast Company Verified
Listen to this ArticleMore info In the world of social impact and sustainability, 2025’s word of the year could have been “headwinds.” It became a euphemism for everything from political pressure and regulatory changes to economic uncertainty, AI disruption, and social upheaval. But in many ways, “headwinds” is an understatement for what impact and sustainability leaders across the corporate and nonprofit sectors navigated in a year of budget cuts and evolving risk factors.
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