“O wad some Power the giftie gie us, to see oursels as ithers see us!”That quote sprang to mind as I adjusted my outrageous tartan bunnet, and stepped out to take part in a mini Highland Games at Lochter Activity Centre on the outskirts of Oldmeldrum. My team-mates, all English, asked if, as a Scot, I’d be offended if they donned similar fun hats, faux kilts and tartan scarves.
It’s often said “first footing” is dying out in Scotland and that rarely do you have a neighbour ringing your doorbell at the stroke of midnight to help you welcome in the New Year. In Inverness that could well be because no one is at home – they’re out bringing in the New Year in style at the largest free Hogmanay party in Scotland – the Red Hot Highland Fling.
In terms of world events, the year 1775 was pretty dramatic. It’s the year the American Revolution began with the first shots fired just after dawn in Lexington, Massachusetts – shots which were then heard around the world. Here, the Industrial Revolution was underway while people in the Highlands were still dealing with the aftermath of the Battle of Culloden and Highland Clearances. If walls could talk, Wardlaw House in Kirkhill would have some fascinating tales to tell.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".