To the 12,600 people who pass through the 16th Street Mission BART Station on a typical Wednesday, the scene on the plaza can be simultaneously beautiful and ugly. Salsa emanates from junky boom boxes. Grimy stairs rise up into a rainbow-colored railing etched with birds and suns. Scrubby palms poke up around the circular concrete benches, where dozens of the city’s poorer residents sit munching on bagels and swigging from paper bags. Then the wind stirs, and—is that piss? Man, it reeks out here.
Thirty thousand years ago, a woolly mammoth in Siberia shed a giant virus. It soon became encased in ice and, for tens of thousands of years, the virus slept. As global temperatures warm and the permafrost begins to melt, the virus stirs. It is sucked into the nostril of a researcher where it injects its DNA into a cell. The DNA commandeers the cell’s proteins and generates new viruses, turning the researcher into a walking pathogen factory.
The most effective monsters of horror fiction mirror ancestral dangers to exploit evolved human fears. Some fears are universal, some are near-universal, and some are local. The local fears—the idiosyncratic phobias such as the phobia of moths, say—tend to be avoided by horror writers, directors, and programmers. Horror artists typically want to target the greatest possible audience and that means targeting the most common fears.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".