Swati Vyas

From Signals to Momentum Why reinvention now demands fluidity Across all five signals, a unifying theme emerges. Growth and resilience will favor media companies that move beyond rigid models and continuously adapt to shifting audience behaviors, evolving technologies, and new economic realities. Reinvention is no longer a one-time transformation program. It is an ongoing discipline—reallocating investment, redesigning engagement, and resetting operating models as conditions change.

RESEARCH REPORT In brief While communications service providers (CSPs) are among the most trusted providers for safeguarding data, this has not translated into customer loyalty or revenue growth. Most telcos are deprioritizing business-to-consumer (B2C), despite it contributing 70-90% of current industry revenue. Strategic deployment of AI can enable seamless customer experiences and unlock new opportunities for engagement and growth.

By Jefferson Wang, Michele Marrone, and Swati Vyas As Europe sets out to deliver on its second digital agenda, companies will need to equip themselves with a modern network that can enable next-generation technology solutions. However, our research shows that mere investment is not enough. Enterprises need to value modern network as the foundation of digital transformation, sync network strategy to C-Suite agenda, close the talent gap through creation vs.