Nadine Asef-Sargent’s eldest daughter, Chloe, couldn’t sit still. Not even to eat. Teachers at her Arlington elementary school often rated her behavior as “red” or “yellow” instead of a compliant “green.” Her mother remembers sitting with her for hours to keep her on track with homework. When Chloe was in fourth grade, they finally had a reason why. She was diagnosed with attention deficit/hyperactivity disorder and started getting help, both in and out of school.
Gretchen Rubin's books might look like they cover a range of topics—happiness, habits and personality types—but she says they're all about the same thing: human nature. The author of the best-selling The Happiness Project (Harper Collins, 2009) lives with her husband and two daughters in New York City, where she co-hosts (with sister Elizabeth Craft) the popular weekly podcast Happier with Gretchen Rubin.
Two years ago, consultant Lars Schmidt and Ambrosia Vertesi, then an HR leader at Hootsuite, were hanging out at the South by Southwest festival, a collection of film, interactive media and music events in Austin, Texas. They were talking about how networking with top practitioners at industry events had boosted their careers and how they could extend that advantage to people who couldn’t afford to go to big conferences.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".