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Articles by Tealin Robinson
Mindfulness Tools to Counteract Daily Horseshoeing Stressors
Between financial burdens, maintaining work-life balance, the stresses of running a business and the pressure of keeping equine athletes ready for competition, burnout is not uncommon for farriers. Dr. Terri Babineau, married to farrier Darren Owen and a retired associate professor of family medicine at the University of Virginia, shared her knowledge and expertise with farriers and veterinarians at the 2026 International Hoof-Care Summit on how to counteract stress in day-to-day work.
3 Ways to Protect Your Profit Margin
Takeaways Scheduling clients based on their location can save time, minimize wear on your vehicle and save on gas money, protecting your profit margin. Raising prices improves profit margin and incurs fewer expenses than adding horses, which reduces your business’ efficiency. Charging appropriately and raising prices at regular intervals is crucial to maintaining a healthy profit margin. There is more to operating a successful farrier business than shoeing horses.
Cover Crop Grazing Provides Economic & Soil Health Wins
Northeast Iowa no-tiller Rick Matt loves trying new things on his farm. Having plenty of experience with cattle grazing cover crops, Matt recently began experimenting with using sheep for grazing. Rick Matt | Posted in Economics, Grazing, Soil Health Iowa no-tiller and rancher Rick Matt thought his approach to soil health was advanced in the 1990s until one book changed his entire operation about 20 years later.
3 Strategies for Maintaining a Healthy Farrier Business
Takeaways Scheduling clients based on their location can save time, minimize wear on your vehicle and save on gas money, protecting your profit margin. Raising prices improves profit margin and incurs fewer expenses than adding horses, which reduces your business’ efficiency. Charging appropriately and raising prices at regular intervals is crucial to maintain a healthy profit margin. There is more to operating a successful farrier business than shoeing horses.
Preventing & Treating Equine Thrush
Takeaways Thrush is an anaerobic bacteria that produces toxins, inflammation and tissue necrosis. Unhygienic conditions, poor hoof conformation and inconsistent hoof cleaning promote thrush. Diet, exercise, frog interaction and proper trimming help maintain a healthy foot. Absorbine Silver Honey Thrush Foam with MicroSilver is a safe and effective treatment. Thrush is an anaerobic bacteria that’s easily treated yet is often persistent under lax hoof care.
Understanding the Equine Palmar Digital Nerve
Takeaways Tucson, Ariz., farrier Paige Poss finds the palmar digital nerve runs deep into the hoof capsule, which correlates with hypersensitivity in some feet. Bar and frog architecture help identify potential pain points. Horses might indicate sensitivity with hoof packing if it impinges the palmar digital nerve. Many years ago, Tucson, Ariz., farrier Paige Poss acquired two new clients, both of which had been retired for years due to lameness.
Building a Well-Rounded Testimonial Archive
By Téalin Robinson Client Services Coordinator, Lessiter Media trobinson@lessitermedia.com 262-777-2430 All companies need ratings, reviews and word-of-mouth. Whether it’s an email after an online purchase, a QR code on the bottom of a receipt or an automated series of questions to “stay on the line” after a phone call, everyone wants your testimonial. Despite the annoyance or inconvenience, consumers largely depend on opinions and experiences from others when choosing a product.
5 Stages of Black Friday Campaigns
By Téalin Robinson Client Services Coordinator, Lessiter Media trobinson@lessitermedia.com 262-777-2430 Today just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though is when should the promotions start and stop?
Trust-Building & Other Sales Secrets
There is a strategic approach to sales where building relationships and trust with customers is just as important as the numbers and machinery itself — especially when navigating appraisals and trade-ins. “A lot of times you’re trying to give them options,” says Brian Neuman, a sales representative from Vanderloop Equipment in Beaver Dam, Wis.
Thinking About Using Drones for Weed Control? Here Are Some Tips
Drones have increased in popularity with farmers over the last decade, but their return on investment is not yet proven, as researchers continue to test the technology in many different applications, such as cover crop seeding. Unmanned aerial vehicles (UAVs) are known in popular culture as “drones.” They can cover hundreds of acres in an hour and provide a birds-eye view of fields at the canopy level.
Thinking About Using Drones for Weed Control? Here Are Some Tips
Drones have increased in popularity with farmers over the last decade, but their return on investment is not yet proven, as researchers continue to test the technology in many different applications, such as cover crop seeding. Unmanned aerial vehicles (UAVs) are known in popular culture as “drones.” They can cover hundreds of acres in an hour and provide a birds-eye view of fields at the canopy level.
Trust-Building & Other Sales Secrets
There is a strategic approach to sales where building relationships and trust with customers is just as important as the numbers and machinery itself — especially when navigating appraisals and trade-ins. “A lot of times you’re trying to give them options,” says Brian Neuman, a sales representative from Vanderloop Equipment in Beaver Dam, Wis.
Future Succession Plans
In a flourishing, well-established business like Vanderloop Equipment (VE), there is always a question of who is next in line to take over. Third-generation co-owners of the dealership, Robb and Carey Vanderloop, are both nearing 60-years-old and looking to secure the future of their company. The cousins are preparing to take the business into the fourth-generation with Robb’s son, Mark Vanderloop, who is currently a product specialist for VE and a part owner, at the helm.
Thinking About Using a Drone for Weed Control? Here Are Some Tips
PROS & CONS. Drones are becoming more useful for spraying herbicides in weed control, especially in certain situations — but the results aren’t always perfect. In this research photo from Bryan Young, the pink flags indicate the spraying line and the excess coverage the UAV has outside the line. Bryan Young, Purdue Univ.
Things You Can & Can’t Teach a Salesman
If you can’t teach an old dog new tricks, what can you teach a salesman? Only two things, according to Vanderloop Equipment’s (VE) salesmen, Larry Schamberger and Brian Neuman. “It's easy to teach a new salesman product lines and where a product best fits or doesn’t, but the list of traits that cannot be taught is significantly longer,” says Neuman, a newer sales rep. Interacting with customers professionally and having punctuality are top of the list for Neuman.
Téalin Robinson
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy. The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
The Power of Personalization
Doug Neta holds a unique position at Vanderloop Equipment’s (VE) Lena, Wis., store. With 15 years at the company, Neta used his experience as a farmer and service technician to become a resoundingly personal store lead with his customers. “Time goes by fast when you’re having fun,” says Neta. “You have a hard concept of time.
7 Tips to Get That Digital Ad Click
By Téalin Robinson Client Services Coordinator, Lessiter Media trobinson@lessitermedia.com 262-777-2430 In the age of digital ads, have you asked yourself how you can distinguish your web ad and get more traffic than your ad neighbor? As one of the widest forms of marketing used today in the online world, banner ads are seen in all shapes, sizes and impression types depending on the platform.
U.S. Senate Reintroduces Anti-Soring Legislation
A decades-long push to prohibit horse soring is again being revived in the United States Senate. U.S. Sens. Mike Crapo, R-ID, and Mark Warner, D-Va, reintroduced the Prevent All Soring Tactics (PAST) Act on March 21, 2024. The bill aims to protect horses from abusive show practices Mar 21, 2024. Although the Senate version of the legislation isn’t available yet, the U.S. House of Representatives version was reintroduced May 8, 2023.
Téalin Robinson
American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers. American Farriers Journal is the “hands-on” magazine for professional farriers, equine veterinarians and horse care product and service buyers. Download these helpful knowledge building tools Farriery requires knowledge and skills to provide proper equine hoof care.
Sustainability efforts may be cause of decreased water consumption by UW - The Daily Cardinal
UW-Madison reduced its annual water consumption over the past decade, and campus sustainability efforts may be a leading cause. According to data from the Madison Water Utility, UW-Madison used 941.6 million gallons of water in 2010. By 2019, water use dropped to 836.3 million gallons. Nathan Jandl, the assistant director of the UW-Madison Office of Sustainability, said that active efforts on campus, such as upgrading water fixtures, facilitated the decrease in water usage.
City Council approves ordinance to limit plastic straw usage in restaurants - The Daily Cardinal
In a near-unanimous voice vote Tuesday night, Madison’s City Council adopted an ordinance to limit the use of single-use plastics in restaurants. Madison restaurants will no longer be allowed to make drinks with plastic straws or stir sticks unless dine-in customers specifically request them.
Disability Rights Commission votes not to support plastic straw restriction - The Daily Cardinal
The Disability Rights Commission voted Thursday not to support a proposed city ordinance that would fine restaurants for providing plastic straws without a customer asking for one first, according to Commission Chairwoman Bella Sobah. The goal of the ordinance is to reduce single-use plastics to be more sustainable in the city. The proposal is set to go before the Sustainability Committee at the end of October before going to the full council.
7 things nobody told me before I went far away for college - The Daily Cardinal
1: You’re going to feel weird… like really weird After having an unforgettable senior year of high school, I felt completely confident and secure to go halfway across the country for college. I had no idea how difficult it would be to start completely fresh without my tightly knit safety-net friend group to fall back on or even some familiar faces for reassurance. I truly felt like a fish out of water, awkwardly flapping around and trying to befriend anyone with a pulse.
Student fees, housing costs may increase next year at UW-Madison - The Daily Cardinal
A UW System budget proposal would require UW-Madison students to pay an additional $170 in student fees, an average of $209 more in housing fees and $50 more for the meal plan. The majority of the additional $170 in student segregated fees would go toward replacing the Southeast Recreational Facility, also known as the SERF, with the Nicholas Recreation Center.
Controversy over the ACA continues, GOP dismantles Evers’ health care budget - The Daily Cardinal
State News GOP legislators on the Joint Committee on Finance voted to cut the funding in Gov. Tony Evers' biennial budget that would have financed a Medicaid expansion providing health care for 82,000 Wisconsinites. Image By: Téalin Robinson By Jessica Lipaz | June 5, 2019 12:46 pm GOP legislators on the Joint Committee on Finance voted to cut the funding in Gov. Tony Evers' biennial budget that would have financed a Medicaid expansion providing health care for 82,000 Wisconsinites.
Babcock names new ice cream flavor after 'legen-dairy' band leader - The Daily Cardinal
Babcock Dairy named a new ice cream flavor yesterday honoring soon-to-be retired UW-Madison Varsity Band Director Mike Leckrone for his dedication to the university. “March on Leckrone,” a vanilla cranberry swirl ice cream with white chocolate flakes, is Babcock Dairy’s newest flavor addition and pays homage to Leckrone’s 50-year-long career at UW-Madison.
Four Madison wells found to contain contaminants, bringing total to six - The Daily Cardinal
Madison Water Utility announced Tuesday that four city wells were found to contain trace amounts of a contaminant, though they did not advise closing them. Last month, Madison Water Utility tested 14 of the city’s 23 municipal wells for perfluorinated compounds, or PFAS compounds. PFAS are a group of chemicals used in non-stick cookware, water-resistant clothing, food packaging and firefighting foams. High concentrations of PFAS could have potential health effects on humans.
Parts of West Dayton Street to close until October - The Daily Cardinal
Starting Monday, sections of West Dayton Street will close for a full reconstruction until October, according to the City of Madison. Nearly every facet of the roadway between North Charter and North Park Street is slated to be redone, including storm sewers, underground utilities, water main, asphalt pavement, gutter and sidewalk replacement. The closure will require the 80 bus line to be rerouted using parts of Johnson and Charter Streets.
Anti-marijuana forums spark debate on legalization - The Daily Cardinal
An anti-weed forum held in Waukesha brought attention to the politically polarizing issue of marijuana legalization in Wisconsin Thursday. The discussion was open to the general public, with attendance ranging from police to fellow first responders, school counselors and state lawmakers, according to WISN 12 reports.
ASM endorses HMoob American Studies certificate program - The Daily Cardinal
The Associate Students of Madison endorsed the HMoob American Studies Certificate Program (HMASC) — a new initiative dedicated to academic and social awareness of HMoob students — Wednesday. The HMoob American Studies Committee represents the Hmong community. Recently, HMoob individuals have shifted to the spelling “Hmong” in order to be more inclusive of the various dialects and culture of the community.
Evers proposes marijuana legalization, decriminalization - The Daily Cardinal
Gov. Tony Evers announced his intention to legalize medical marijuana and decriminalize recreational use for Wisconsinites with a number of medical conditions Sunday. This proposal will be included in his upcoming state budget, which has a deadline of Feb. 28. The plan would both decriminalize possession of the drug in small amounts and permit the use of marijuana for a number of medical conditions including cancer, post-traumatic stress disorder and chronic pain.
A magical night for as Johnson's number raised to the rafters - The Daily Cardinal
Nearly everyone knows what Mark Johnson did on Feb. 22, 1980. With a pair of goals in an Olympic hockey game against the Soviet Union, Johnson took center stage in one of the most famous sporting events in history. Suddenly, the quiet and unassuming kid from Madison who just liked to play hockey was, along with his teammates, the biggest star in the country. Those two goals in the ‘Miracle On Ice’ still rate as Johnson’s best-known accomplishment.
Snow emergency could face extension past Thursday morning - The Daily Cardinal
Madison officials have extended the snow emergency in effect until tomorrow morning following the biggest snowstorm of the season. Come 7 a.m. Thursday, Streets Division crews will reevaluate road conditions to determine if the emergency should be extended further. During a snow emergency, the area known as the snow emergency zone comes under specific parking regulations. Regulations in the emergency area change in order to make way for snow plows to clear the narrow streets.
Temporary art piece aims to spark public discourse - The Daily Cardinal
An art piece installed in front of Memorial Library invites passersby on Library Mall to interact with it. The piece, created by UW-Madison graduate student Matthew Vivirito, was constructed Thursday morning. The project, titled and the people, is an iteration of a past installation the artist organized at the University of Colorado-Boulder. The piece was set up two different times at that campus, and the artist decided to bring it to UW-Madison.
Early voter turnout on pace to nearly match 2016 presidential election - The Daily Cardinal
As the midterm election approaches, Madison early voter turnout is on track to match turnout from the 2016 presidential election, according to data collected by the city clerk’s office. As Republican Gov. Scott Walker runs for a third term against Democratic challenger Tony Evers, polls show a coin-flip race that could largely hinge on turnout. Usually, midterm elections come with a substantial decrease in voter turnout, but that has not been the case this year.
Banning straws leads the way in UW System schools sustainability efforts - The Daily Cardinal
For some universities throughout Wisconsin, diligent efforts have been made to increase recycling and sustainability efforts on campus. The goal for many students is to avoid using plastic products — ranging from straws to silverware — on a daily basis. Some UW System schools have stepped away from offering plastic straws. Over the summer, UW-La Crosse announced the removal of plastic straws from all dining halls on campus.
Armed burglary leaves Langdon Street residents shaken - The Daily Cardinal
An armed burglary occurred Monday at a fraternity house on Langdon Street, according to a UW-Madison Police Department crime warning sent to community members. The incident occurred at approximately 11:30 p.m. at 200 Langdon Street. Two suspects were seen rummaging through a resident’s room.
Student Unions now offer emergency contraceptives - The Daily Cardinal
An oral emergency contraceptive is now available for purchase in both student unions at UW-Madison, and at a lower cost than name-brand equivalents. EZ, an emergency contraceptive pill, can now be purchased at the Badger Markets in Memorial Union and Union South for $13. The pill is a generic version of Plan B and can be purchased without a prescription, preventing pregnancy after unprotected sex.
Student organization helps spread body positivity on campus - The Daily Cardinal
UW-Madison’s National Organization for Women celebrated Love Your Body Day with campus activities, which included hosting a speaker who addressed self-love and feminism. For nearly 20 years, NOW has celebrated body positivity on Oct. 17. In order to spread the message, the UW-Madison chapter handed out goodie bags filled with buttons, affirmations information about NOW on Library Mall. Later in the evening, it hosted Gender & Women’s Studies Professor Katherine Phelps.
Milwaukee, there's an election today! Here's your voter guide
A U.S. Governor refers to the chief executive of each state and is the political and ceremonial head of the state. The governor may also assume additional roles, such as the commander-in-chief of the National Guard when the role is not federalized. The governor may also have the ability to commute or pardon a criminal sentence. A governor serves a four-year term. Challenging Gov.
Tis | 88Nine Radio Milwaukee
Aiming to entertain with high energy, hand clapping and foot stomping, Tis envelops their audiences into their own Irish musical heritage. The band has been playing shows together for around two decades now and continue to put smiles on Irish music lovers at pubs, festivals, gatherings and weddings. Tis is a four member group including Tim Benkowski on fiddle, Tim Kolberg (TK) on guitar, John Manthe on mandolin and Tom Mortensen on percussion.
Community Stories | 88Nine Radio Milwaukee
A handfull of the current Bucks players are expected to attend the ceremony, including Giannis Antetokounmpo, Eric Bledsoe, Donte DiVincenzo, Thon Maker, Khris Middleton and D.J. Wilson. The players will be joined by additional alumni players, NBA Commissioner Adam Silver, owners and elected officials. “We are thrilled to open our doors to the community on Sunday,” said Bucks President Peter Feigin.
With Joey Chestnut as a competitor, the Wisconsin State Fair cheese curd-eating contest is about to get serious
With Joey Chestnut as a competitor, the Wisconsin State Fair cheese curd-eating contest is about to get serious At noon on Saturday Aug. 11, in the Associated Bank Amphitheater of the Wisconsin State Fair grounds, the cheese curd eaters will begin their impressive cheese intake. The event will last approximately six minutes ending in a total prize package of $4,000.
Everything you need to know about taking the bus to Summerfest this year
Everything you need to know about taking the bus to Summerfest this year MCTS buses will be available at 10 Park and Ride locations in Milwaukee and Ozaukee counties. The new process will be similar with Freeway Flyer riders boarding the bus upon arrival at each lots, and then paying for their trip when they leave the bus and walk into Summerfest. The new transaction has been implemented to end the long lines and slow boarding from bus stops of past years, ensuring quicker rides.
The 2018 Brady Street Festival lineup is officially here!
In addition to plenty of music, the all-out block party will feature morning yoga and zumba, a cheese curd eating contest and an abundance of food from local vendors — all locally grown, cooked, designed, sewn, painted, printed and poured. With festival season in full swing, the Brady Street Festival returns with a strong 2018 musical lineup. Rocking Saturday, July 28, from 11 a.m. to midnight on four stages will be a variety of live entertainment complete with our favorite local bands.
Celebrate Make Music Day in Milwaukee with these free concerts
Beginning with a dream by one man, Jack Long, to promote music relentlessly for a day, the idea grew into an international spectacle 35 years later. France’s Ministry of Culture declared the summer solstice, June 21, as a national holiday for the “festival of music,” Fête De La Musique. Accepted by 120 countries, over 700 cities participate each year in bringing live music of all genres to their streets for people of all ages.
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