Journalist at the intersection of business, tech, higher ed, and ethics. Bylines at USA Today, Yahoo, U.S. News & World Report, The Economist Careers Network, Investopedia, Business.com, GoodCall, The Houston Chronicle of Business, About.com, The San Francisco Chronicle, Women in Higher Educa...
Employee engagement is a critical component in any organization’s success – it’s a measurement of the initiative that employees take and the effort they put into their jobs at the company. In other words, it can be a crucial aspect of ROI companies get out of their employees. Gallup’s State of the Global Workforce report defines “not-engaged” workers as merely going through the motions, while “actively disengaged” workers tend to act out on their unhappiness.
Americans are fascinated with wealth. We want to know the who-what-where-when-and-how of wealth creation. And as a relatively young country built on innovation and in love with capitalism, we take a certain pride in self-made, wealthy Americans because they symbolize our fundamental belief that regardless of age or background, hard work and determination are usually the only prerequisites for success.
Who says you need a college degree to be one of America’s top CEOs? Well, the law of averages does. While there are a few exceptions – like Bill Gates and Michael Dell – a formal education is standard for the top tier of the business world. The path to becoming a Fortune 500 CEO includes more than a college degree, but make no mistake, it does include a stop at one of the country’s colleges or universities. (For related reading, see also: The Path to Becoming a CEO.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".