Terry Brown on Muck Rack

Terry Brown

As seen in: Pantagraph, Wired2fish, The Herald Sun, The San Diego Union-Tribune, Louder, Quad-City Times, The Free Lance-Star, Herald & Review, Guideposts, The Southern Illinoisan, Dispatch Argus, The Union and
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Articles

The Importance of Brand Loyalty in a Changing Marketplace

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By Terry Brown
| Wired2fish Verified
Most tackle and boat companies work very hard at building brand affinity. But, due the number of choices anglers have today, brand loyalty is a tough nut to crack. The only fair comparisons come without the sponsorships or discounts many anglers receive. Typically, loyalty is based on success with a company and its products. And although most of us have certain favorites and mainstays we utilize based on seasonal patterns, being loyal to a particular brand is more difficult than ever before.
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How to Choose: Aluminum vs. Fiberglass Bass Boats

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By Terry Brown
| Wired2fish Verified
I routinely field questions about the differences between aluminum and fiberglass fishing boats from prospective buyers. And there is a lot to say. Today’s bass boats are exceptionally well built, and aluminum boats’ overall quality has been rapidly catching up in a field where fiberglass options dominated for years. Let’s dive in. It used to be that techniques for symmetry, flotation and features were lacking, making aluminum the low-priced spread with wooden decks and lower-grade components.
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The New, the Old, and the Importance of History in Fishing

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By Terry Brown
| Wired2fish Verified
The greatest thrill for anyone who fishes is simple: catching fish. Yes, there’s the time outdoors, the escape from stress and work, and the enjoyment of nature — but in most cases, it’s the tug on the line that keeps anglers coming back. Every trip to the water is an opportunity to learn how to catch more fish and develop skills that increase those odds. Most anglers are like sponges, always wanting to learn more and soak up knowledge they can apply on the water.
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