Written by: Mark Taylor Your Brain Was Built to Be Challenged. Most CEOs Do the Opposite. I was 15 years old, alone in the snow, freezing, with nothing but a sleeping bag. No one to talk to and barely any food. Believe it or not, I wanted to be there. Initiation into the Order of the Arrow—the Boy Scouts' national honor society. You didn't apply. You didn't volunteer. Your peers elected you, and then they tested whether you deserved it. I was a kid from Detroit. No advantages, no silver spoon.