Stewart Rogers on Muck Rack

Stewart Rogers

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  • CEO and Co-Founder, Digital Mental Health Alliance
  • Editor-in-Chief, Dataconomy
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As seen in: Dataconomy, Medium, VentureBeat, HackerNoon, MarketingProfs, eLearning Industry, Salt Lake City Weekly, Boulder Weekly, ArcticStartup, Crypto News BTC, Grit Daily and
Covers:  AI, AR, VR, blockchain, and other emerging technologies
💻 Journalist/speaker/founder/musician ✍️ Co-founder at ⅄Oᒋ⅋NOISՈᖵNOϽ, Editor-at-Large @DataconomyMedia, @Venturebeat MC, & more... 📍 Asturias
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Instagram interaction rates dropped 40% last year, and other bad news

Instagram interaction rates dropped 40% last year, and other bad news

VentureBeat — Instagram had an impressive 2015, full of new developments and new revenue streams. It also courted a little controversy. Today, the results of a new study from Quintly reveal Instagram's current state, how businesses are using it, and what's happening to both follower growth and interaction rates. Spoiler alert: It isn't great news. Quintly analyzed 10,000 Instagram pro?les during the full year of 2015, and the resulting data reveals some significant trends. What was the one trend that stood out? "Most surprising for me was the distinct drop in the interaction rate," Julian Gottke, Communications Manager at Quintly, told me.
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Yahoo's 'mobile pause' prediction is wrong, damaging, and based on a sample size of one

Yahoo's 'mobile pause' prediction is wrong, damaging, and based on a sample size of one

VentureBeat — Yahoo's third Mobile Developer Conference in San Francisco yesterday started on a positive note but then crashed into a pit of largely made-up despair. In CEO Marissa Mayer's keynote address, she highlighted Yahoo's efforts within the mobile space, saying that the company supports 250,000 developers, reaching 800,000 apps across 2 billion devices. There were also several product updates about Flurry and an announcement that its App Publishing suite has generated approximately $200 million in revenue. Sounds good, doesn't it? The doom and gloom came from Simon Khalaf, Yahoo's senior vice president of publishing products, who delivered the event's second keynote.
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In an era of Super Bowl 50 marketing firsts, brands fumble with email

In an era of Super Bowl 50 marketing firsts, brands fumble with email

VentureBeat — Super Bowl 50 is going to be remarkable for a number of "firsts," and not just on the field of play. It is the first time that the NFL's big game will be played at Levi's Stadium in Santa Clara. If the Panthers happen to prevail, Cam Newton will be the first-ever quarterback to win the Heisman trophy, National Championship, NFL MVP award, and Super Bowl. And, so as not to leave the oldest quarterback ever to start a Superbowl game - Peyton Manning - out of the stat-fest, it is the first Super Bowl to feature opposing starting QBs that were drafted No.
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Amazon commands almost half of all product searches, and marketers are ignoring omnichannel

Amazon commands almost half of all product searches, and marketers are ignoring omnichannel

VentureBeat — 2014 was another record year for e-retailers in the United States. It was the fifth year in a row that web sales growth has been close to or above 15 percent, with Americans spending over $300 billion online. The big winner? A full 30 percent of that revenue was captured by Amazon last year. That isn't a big surprise, but what might surprise you is the sheer dominance of Amazon when it comes to searching for products for the first time versus search giants such as Google. A new survey conducted by BloomReach using data provided by Survata tells an interesting story.
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Social data reveals the most hated U.S. politician is NOT Donald Trump

Social data reveals the most hated U.S. politician is NOT Donald Trump

VentureBeat — It must be tough being a politician. Even as far back as 380 BCE, the Greek philosopher Plato remarked "those who are too smart to engage in politics are punished by being governed by those who are dumber." The jokes - at each successive political candidate's expense - haven't stopped flowing since. After 2,300 years of political commentary, you're getting pretty good at it. Like any good race to the White House, the current campaign has seen a slew of witty, sarcastic, and yes, sometimes hurtful social media comments, memes, and jokes, leveled squarely at the 21 main runners.
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KitCRM pushes customer management forward by going back to basics

KitCRM pushes customer management forward by going back to basics

VentureBeat — Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23-24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here. It isn't often you see something truly new in the world of customer relationship management (CRM) software. When a vendor pitches their shiny, new CRM system, it is usually just another 'Salesforce, but cheaper', or 'Microsoft Dynamics, but for your smartphone.' Today, that changed. KitCRM marks itself as different to the baying crowd almost instantly. To paint the full picture, I need to pigeonhole CRM systems somewhat before explaining why its approach is so different.
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Skimlinks raise $16 million to bring 'comtent' to the masses

Skimlinks raise $16 million to bring 'comtent' to the masses

VentureBeat — Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23-24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here. Skimlinks, a content monetization platform for digital publishers, announced today that the company has raised $16 million in Series C financing. Frog Capital led the round, with participation from existing investors Bertelsmann Digital Media Investments (BDMI), Greycroft, Sussex Place Ventures, and Silicon Valley Bank (SVB). To date, Skimlinks has raised a total of $24 million in equity. Founded in 2007, Skimlinks creates native monetization solutions for publishers, rewarding them for any e-commerce they drive by automatically turning product links and references into trackable affiliate links.
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Conversion rate optimization tools make people happy, but there are still no leaders

Conversion rate optimization tools make people happy, but there are still no leaders

VentureBeat — Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23-24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here. In its first ever report on the conversion rate optimization space (CRO), G2 Crowd shows there are still no real leaders in the industry. The report, launched today, shows that while products such as KISSmetrics and Optimizely are getting close to the kind of market presence that would move them into G2 Crowd's 'leader' quadrant - and Monetate is not far behind - these products simply aren't prevalent enough yet to make it into the top half of G2's Grid.
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'70 percent of CRM installs fail' and other crappy stats you should ignore

'70 percent of CRM installs fail' and other crappy stats you should ignore

VentureBeat — Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23-24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here. Now and then, you'll hear a statistic or fact that is so striking, it's hard to ignore. "As many as 70 percent of CRM implementations fail," one Butler Group analyst said, according to analyst Michael Krigsman, who quizzed The Butler Group about this very stat back in 2009. The media grabbed hold of those words like a bulldog on a new bone and, without checking the quoted report (or even checking if the quoted report existed) ran with it.
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What marketers can gain from CES 2015

What marketers can gain from CES 2015

VentureBeat — Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23-24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here. The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology. Increasingly, CES is becoming the place to find out how we'll advertise and market across these new channels, just as much as it is about the devices themselves.
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Marketing technology investment slows in Q4 after a bumper $11.4 billion year

Marketing technology investment slows in Q4 after a bumper $11.4 billion year

VentureBeat — Mobile executive? VB is hosting our 5th annual Mobile Summit on February 23-24 at the scenic Cavallo Point Resort in Sausalito, CA. See if you qualify here. 2014 saw more investment than ever in the marketing technology space, despite a dramatic slowdown in funding during the last quarter. Analyzing over 1,100 companies using data from VB Profiles (disclosure: VB has a stake in VB Profiles), which aggregates company data from marketing technology lists from organizations such as VB Insight, ChiefMartec.com, Gartner, and LUMA Partners, investments in the final quarter of 2014 were almost 60 percent lower than in previous periods.
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