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Articles by Therese Palmere
Leverage Next Level Engagement With These Podcast Stats For 2020
Podcasting has been growing at a rapid rate for many years now. More and more people are choosing it as both a method of entertainment and to consume news and information. With global lockdowns in place currently due to the ongoing COVID-19 outbreak, this has led to an increase in the number of podcasts being listened to, as well as the amount of companies now utilizing it as a viable form of content marketing.
Is Agile Marketing The Right Approach For Quicker And Efficient Delivery?
If your brand is looking to enhance its execution and delivery, agile marketing might be the answer you’ve been looking for. Agile marketing can help pull your business out of the rut by establishing clear communication lines and defined responsibilities. Agile marketing is the ability for companies to move quickly and efficiently through tests and evaluations to produce solutions for multiple campaigns at scale.
How Social Commerce is Changing the eCommerce Industry
In the United States, more than 80% of the population uses some sort of social media. In fact, worldwide, the number of social media users has amassed to over 2.34 billion users, and that number is expected to climb to 2.95 billion by 2020! There’s no denying that social media plays an integral role in today’s society, but how these platforms engage and influence users is now changing. Social media is becoming more versatile and it’s apparent in the way users interact with these sites today.
How a Customer-First Approach Is Key to Your Business' Success
Netflix didn’t kill Blockbuster. Ridiculous late fees did. Uber didn’t kill the Taxi business. Limited taxi access and fare control did. Apple didn’t kill the music industry. Being forced to buy full-length albums did. Amazon didn’t kill other retailers. Bad customer service and experience did. Airbnb isn’t killing the hotel industry. Limited availability and pricing options are. Technology by itself is not the real disruptor. Not being customer-centric is the biggest threat to any business.
How to Use Video Marketing to Increase Your Brick and Mortar Store's Brand Value
With the rise of the internet came the decline of brick and mortar stores. Ruffling through heaps of clothing and waiting in long lines was replaced with lounging around at home on a computer while adding items to cart. Although online sales have increased and online shopping isn’t going anywhere, there are various digital marketing strategies brick and mortar business owners can use to increase foot traffic and revenue in their own stores.
5 Ways to Improve User Experience and Create Brand Impact for Your Ecommerce Store
Why is user experience important? When users visit your website, their experience will dictate whether or not they will want to come back. Similar to how a dining experience can be swayed by a bubbly or a grumpy server, a user’s experience on your site can be swayed by a good or bad design.
5 Ways to Improve User Experience and Create Brand Impact for Your Ecommerce Store
Why is user experience important? When users visit your website, their experience will dictate whether or not they will want to come back. Similar to how a dining experience can be swayed by a bubbly or a grumpy server, a user’s experience on your site can be swayed by a good or bad design.
The Future of Analytics and How It's Changing Digital Marketing
Data science and machine learning are quickly transforming every industry. From fashion to finance, these technological capabilities are empowering users by giving them the opportunity to accomplish more with their time. Before the technology of today, data scientists spent about 80% of their time doing prep work. Now, calculations that used to take weeks, and sometimes even months, can be computed instantaneously.
How Google Home Hub Can Help Retailers Increase Sales
The more sophisticated digital devices become, the more hands-free they are. This trend makes voice search a feature that will eventually become standard across all internet connected devices. In fact, by 2020, there will be over 21.4 million smart speakers in the United States alone, and per ComScore’s prediction, 50% of all searches will be conducted using voice search technology.
How IoT Data Can Improve Digital Marketing Outcomes
Illustration: © IoT For All Data science is one of the top trends in digital marketing that all marketers and advertisers will need to understand. Why? Because when marketing plans are created based on data, they produce results as measurements of data.
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