Thibault la Droitte

Can established brands still be challengers? Or is this easy to say but hard to do within big organisations with lots of red tape? Covid-19 had a number of businesses acting like start-ups, but many have since largely returned to their old ways. Did many, or any, maintain a challenger mindset? Or learn anything insightful from how they operated during early pandemic years? Are any still acting agile as a result? If so, how? Our network replied… The biggest challenge for large organisations is inertia.

Beyond the polished broadcasts of the elite Olympic performances shown to the world, another narrative unfolds on social, and it’s not going unnoticed. With strict schedules and lots of downtime, athletes are now more digitally native than ever and are seizing the opportunity to connect directly with their audience. While the Tokyo 2021 Games was crowned the unofficial ‘TikTok Olympics’, these games have taken it even further across all platforms.