Unilever has finally gotten itself out of a jam. The owner of spreads and margarine brands like I Can’t Believe It’s Not Butter! sold them to KKR & Co. for 6.83 billion euros ($8.1 billion) on Friday, three years after separating the division from its main operations. In doing so, the Anglo-Dutch company is parting with one of its oldest businesses -- its Netherlands arm traces its roots back to the world’s first margarine factory, founded in 1872.
As hipsters rediscover classic cocktails like the Sidecar, their teetotaling friends are stuck with cola, water, or such treacly confections as the Shirley Temple. After one too many mocktails at pubs, Ben Branson decided to create a nonalcoholic alternative to booze that didn’t taste like it was made for children. Turning to The Art of Distillation, a spirits-making guide first published in 1651, the former branding consultant began experimenting in his kitchen in a cottage near London.
Offers are starting to trickle in for the world’s most expensive house. Villa Les Cedres, a 14-bedroom mansion set in 35 acres on the French Riviera and listed at 350 million euros ($405 million), has received interest, visits and offers, Davide Campari-Milano SpA Chief Executive Officer Bob Kunze-Concewitz said. None of the bids were acceptable to a committee of the Marnier-Lapostolle family that’s administering the sale, he said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".