Expert Opinion March 25, 2024 at 01:56 PM Share & Print What You Need to Know Are you being too aggressive with your marketing efforts? Be careful. Don't assume marketing consultants are compliance experts. If you use, or market your use of, AI, be sure you have safeguards in place. In February, The enforcement unit of the Securities and Exchange Commission’s Boston branch commenced Marketing Rule sweeps, notifying affected firms to preserve and produce records.