Inquiring minds want to know: Why not some variation of “H” or “Hy”, instead of the backwards “y”? Turns out, there’s a method behind this logo madness. “If we went down that path, we felt that there would be no humor and therefore no point to any of it,” said Flaccus. “It was very funny to take the second letter mainly because ‘y’ is the most interesting letter in the word hybris. It’s also the letter that feels the most like it’s part of a formula.
What are the traits of a memorable logo? The answer might vary depending on where you look and who you ask. But certainly, the most iconic logos of our time such as Nike, Apple and Amazon share one common trait: simplicity. I learned this bit of knowledge after speaking to Christian Flaccus, chief designer of the original logo for hybris Software.
The increased use of contingent workersWhile HR has handled most aspects of employee hiring, training, and compensation, the procurement department has handled these processes for contingent workers. Today, non-employee workers – including contingent workers, Statement of Work (SOW)-based consultants, freelancers, specialized talent pools and more – account for nearly 40 percent of the average organization’s workforce (Ardent Partners 2016-2017 State of Contingent Workforce Management).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".