Tim Cooke
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Articles by Tim Cooke
Top cover and clear metrics: How to make the new PAE structure work
What will it take for acquisition reform to finally succeed? New org charts aren’t enough: The people in the organization need new incentives. Since last fall, in a sweeping organizational overhaul, all three military departments have replaced program executive officers with Portfolio Acquisition Executives (PAEs). The Army stood up six, the Navy nine. The Space Force completed its transition in July with nine. The Air Force redesignated all of its program executive officers as PAEs effective July 4.
Why federal acquisition must adapt to survive
We carry within us one of the most sophisticated adaptive systems ever created. It operates continuously, without central control, sensing threats, testing responses, learning from exposure, and retaining memory—not by freezing behavior, but by changing it. When it works well, we barely notice it. When it fails, the consequences are immediate and severe. No one expects an immune system to predict every future disease. We do not design a single, perfect antibody and hope it lasts for decades.
What will you do to improve performance in 2026? Here's one thing to avoid We’re coming up on the new year, 2026, and most of us would like to do better than 2025. We’ll resolve to work out more… | Wally Bock
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FedData + Intel Gaudi 3 - Solution Brief And Performance Analysis
By Tim Cooke For five years, the federal government has been under a legal mandate to train acquisition professionals in using and buying artificial intelligence (AI). During that time, federal spending on AI has risen precipitously. As AI technology accelerates into the future, buying relevant, rapidly evolving capabilities requires foresight and understanding.
What federal buyers need to succeed with AI-enabled procurement
For five years, the federal government has been under a legal mandate to train acquisition professionals in using and buying artificial intelligence (AI). During that time, federal spending on AI has risen precipitously. As AI technology accelerates into the future, buying relevant, rapidly evolving capabilities requires foresight and understanding.
The real reason you struggle with bunker shots - and how to fix it Original
If you want to be successful from greenside bunkers, you have to take the right amount of sand. One of the most common faults amateurs make in greenside bunkers is entering the sand too far behind the ball — resulting in a fat shot in fluffier conditions or a skulled shot from firmer lies.
The key to faster improvement? A feedback loop - this tool can help
One of the biggest breakthroughs for many golfers is realizing that real improvement starts before they ever take the club back. In nearly every lesson I teach, I find myself explaining the importance of a good address position and making tweaks to the setup. After all, a solid foundation at address sets everything else in motion. In fact, I often find that once they’re in the right position, the ball flight improves almost instantly — without ever changing their swing.
How adding a pause in your backswing improves your ball striking
If you’ve ever watched PGA Tour golf, you know the names Cameron Young and Hideki Matsuyama. What do these two players have in common (besides being Tour winners)? They both utilize a distinct “pause” at the top of their backswings. Young and Matsuyama are very different golfers, but the pause at the top of the swing is something that links them. And although their reasons for the pause may differ, it doesn’t mean you can’t learn from both of them.
Use this 'trigger' to start your swing and stripe the ball
Approach Shots By: Tim Cooke, Top 100 Teacher July 12, 2025 Using a trigger to start your swing is something that some of the all-time greats have relied on to stripe the ball. GOLF Magazine The last thing you want on any swing is to feel static. Unathletic. Afraid to move. It's an easy trap to fall into because we stand at address, thoughts circling, all the while waiting for the right time to pull ... the ... trigger. So, why not add a trigger?
Use this 'trigger' to start your swing and stripe the ball
The last thing you want on any swing is to feel static. Unathletic. Afraid to move. It’s an easy trap to fall into because we stand at address, thoughts circling, all the while waiting for the right time to pull … the … trigger. So, why not add a trigger? Arguably the game’s greatest player, Jack Nicklaus, did, simply by swiveling his head away from the target. I’m all for it.
How a high schooler shot 59(!) and shaved 3 strokes off his index
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3 ways to raise your golf IQ, and lower your scores in the process
If there’s one way to quickly lower your scores, it’s by improving your golf IQ — but what does that mean? It means you take the time to correctly analyze the risk vs. the reward before a shot, understand the carry distances with each club in your bag, strategize a game plan, read the conditions (including weather and the lie), and then execute the appropriate shot. Sounds easy, right?
Turn and 'watch' your ball to bomb the longest drives of your life
Thanks to advanced measuring tools, there are very few mysteries to the swing anymore. Case in point: Big drives result from hitting up on the ball, not down. One way to get the right feel is to focus on your finish — a bit of reverse engineering for extra carry. Make a swing, telling yourself, even before you start, to follow the ball with your eyes till it reaches its apex. Once the ball reaches its max height, relax and let the club fall down in front of you.
Can't stop slicing? Try doing this during your takeaway
By Tim Cooke, Top 100 Teacher via Golf, Instruction Can't stop slicing? Try doing this during your takeaway By: Tim Cooke, Top 100 Teacher November 23, 2023 You slice. So do a lot of rec players. The fix is easier than you think. There are two problems normally associated with a left-to-right ball flight (for a righty). Usually, it's a too flat takeaway followed by a weak lifting of the arms, then a "slappy" delivery with the clubface pointing to the right of your intended aim. A tee can cure both.
Can't stop slicing? Try doing this during your takeaway
You slice. So do a lot of rec players. The fix is easier than you think. There are two problems normally associated with a left-to-right ball flight (for a righty). Usually, it’s a too flat takeaway followed by a weak lifting of the arms, then a “slappy” delivery with the clubface pointing to the right of your intended aim. A tee can cure both.
Had een vikinghelm echt hoorns?
Duik in de geschiedenis met deze leuke, te gekke serie vol vragen die in andere boeken nou nooit gesteld worden! Waren de Vikingen het ijdelste volk van Europa? Maakten de Vikingen echt vuur met plas? En wat was toga hönk in hemelsnaam? Geen vraag is te gek in de serie Vraag maar raak! Uitgeverij Schoolsupport Uitgeverij BV Imprint Corona Uitgegeven als Hardcover Eerste editie 20-03-2023 Laatste editie 10-04-2023 ISBN 9789464391817 Aantal pagina's 32 Serie Vraag maar raak! Taal Nederlands
Turning legislative changes into operational advantages
Last month, we wrote about the changes that are on the way for airport security: from June 2024, everyone will need to be screened using security scanners, and their belongings should be screened via C3 x-rays – CT-type x-rays producing 3D images. As we said in our previous article, this shift presents significant obstacles that airports will have to overcome in terms of both costs and training. However, these changes do present significant opportunities, too.
Challenges facing aviation security
Threats to aviation have continued to change and airports are under pressure to play their part in combating them. Constantly evolving detection methods are becoming increasingly regulated, creating several new challenges for airports. UK airports have already been notified by the UK government’s Department for Transport of changes in regulations governing the way that passengers and staff must be screened.
Why swinging slowly when you practice can quickly improve your swing
By: Tim Cooke, Top 100 Teacher March 27, 2021 It can be tempting to swing fast when you practice, but sometimes the quickest path to improvement comes from taking things slow. Getty Images The typical backswing takes 0.8 seconds while the downswing averages 0.2 to 0.4 seconds. In other words, the golf swing is a short and explosive movement. We all want to improve, whether that be through taking lessons, watching YouTube or even visiting GOLF.com, but sometimes that improvement can be complicated.
Air Force category management: Spend intelligently, not just by year’s end
This article is the second of two examining the Air Force’s super-charged category management. When the Air Force identified fire protection suits as a target for better management, the priority was improving firefighter safety by standardizing equipment. Market analysis had revealed that assembling fire protection ensembles using boots, helmets, gloves and suits bought from different suppliers was a safety problem.
Air Force adds attitude to governmentwide category management
This article is the first of two examining the Air Force’s super-charged category management program. In the dog-eat-dog world of raising and training canines for government patrol and detection duties, federal agencies increasingly are competing not only among themselves, but also with foreign governments for a dwindling supply in a global market.
Viewpoint: We’ve Admired the Federal Acquisition Problem for Too Long
On a recent trip to Tampa, I asked a consultant on my team supporting U.S. Special Operations Command (SOCOM) Acquisition Technology & Logistics what accounts for the Command’s acquisition success. “It’s a mindset thing,” she replied. Later that day, as I continued my visit to SOCOM’s contracting activity, I happened upon the essentials of that mindset. They were captured in an inscription painted on the wall in a heavily traveled hallway.
Word on the street: landscape and voice in David Wojnarowicz’s The Waterfront Journals -
By Tim Cooke. David Wojnarowicz, The Waterfront Journals (Peninsula Press, 2018) In 1871, French poet Arthur Rimbaud – a teenage prodigy and high school drop-out – outlined in a letter to a friend his vision for a new, objective poetry. He described a deliberate “disordering of the senses” as necessary in coming to know and cultivate the soul, in becoming a “seer”.
In Acquisition, Standing Still Is the Biggest Risk
The biggest risk in federal acquisition today is not taking enough risks. Not reckless risks, but deliberate risks consistent with Federal Acquisition Regulation Part 1 guidance. The largest chunk of U.S. research and development spending, the most significant technological innovation, and its fastest evolution all reside in the private sector. And the private sector has little interest in slogging through the rule-burdened, prescriptive, intellectual-property-devouring federal procurement process.
In Acquisition, Standing Still Is the Biggest Risk
The biggest risk in federal acquisition today is not taking enough risks. Not reckless risks, but deliberate risks consistent with Federal Acquisition Regulation Part 1 guidance. The largest chunk of U.S. research and development spending, the most significant technological innovation, and its fastest evolution all reside in the private sector. And the private sector has little interest in slogging through the rule-burdened, prescriptive, intellectual-property-devouring federal procurement process.
David Fincher’s World War Z sequel will begin production next year
Given that he’s only made 10 movies in a 25-year career, not to mention the laundry list of unrealised projects to his name – including, most recently an adaptation of the UK sci-fi series Utopia for HBO – it’s always worth taking any news of a forthcoming David Fincher project with a pinch of salt. That being said, it now seems as though the director’s plans to helm a follow-up to Marc Forster’s 2013 zombie apocalypse thriller World War Z have finally been firmed up.
When You WANT A Golf Flop
How many times have you faced this situation: you just missed the green and short-sided yourself to the hole, meaning you don’t have much green to work with between your ball and the cup. You have a little rough to carry so you can’t putt or bump and run the ball onto the green. You need a golf flop shot. What should this shot look like? Land the ball like a butterfly! By using the descent angle of the ball dropping onto the green, along with a little backspin, you will stop the ball quickly.
Fever Dreams: Two weeks in the jungle with Werner Herzog
“That’s El Tunche, the evil spirit.” Welcome to the jungle – specifically the Inkaterra Reserve in Peru, Madre de Díos river, Amazon Basin. Things here are strange by nature; giant snails, night monkeys, violent bushmaster snakes. Turn your back and a tarantula might creep into your shadow. It’s a mythical place, with tribes hidden between the dense rainforest and impassable jungle.
Short-game magic: Four steps to pitch it close
That's what it'll seem like when you learn this chipping secret: Maintain the distance between your chin and your grip from start to finish. Follow these steps and always be around the hole. As you set up, be aware of the space between your left hand and your Adam's apple. In fact, imagine you're wearing a necktie that extends down to your grip. As you take the club back, hinge your wrists slightly, but be sure to keep that same amount of hand-to-throat distance.
Lift The Heel For Better Golf Shots
In looking at the greats of the game from yesteryear, many players lift the heel — the lead heel, that is — on the backswing and then slammed it down again to start the downswing motion. With the advent of technology such as Swing Catalyst balance plates, we can now see and measure the kinetics of the swing while assessing how footwork can affect club movement.
A powerful new film defends the practice of whaling
“In the North Atlantic Ocean between Iceland and Scotland lie the Faroe Islands. Home to 48,000 descendants of vikings, this small nation has always relied on the seas for its livelihood.” After these introductory lines, Mike Day’s documentary cuts to stunning panoramic shots of the remote Faroe Islands, then to sea waters running red with whale blood in the aftermath of the one of the Faroese’ oldest traditions – the whale hunt.
Riding the Acquisition Innovation Avalanche
You know a transformation is afoot when the Navy chooses as its acquisition chief a man known as “Hondo,” who is famous for an Iron Man exoskeleton project and a “Thunderdrone” UAV tournament. Assistant Secretary of the Navy for Research, Development and Acquisition James “Hondo” Geurts is the father of SOFWERX, the U.S. Special Forces Command’s technology incubator, where the super suit and the drone coliseum are housed.
Werner Herzog’s ski jumping film is essential viewing this Winter Olympics
A common trait among Werner Herzog’s male protagonists – from Timothy Treadwell to Fitzcarraldo to Aguirre – is a flagrant disregard for their own personal safety in pursuit of something greater. It’s tempting to think of Herzog only in these heavily romantic terms. Yet with 1974’s The Great Ecstasy of Woodcarver Steiner, a short documentary about ski jumper Walter “Woodcarver” Steiner, the idiosyncratic German director reveals something more.
With Mindhunter, David Fincher’s killer completes their journey
In his quarter-century working in film and television, specifically through five movies and two series, David Fincher has shown a deep-rooted fascination with the remorseless killer. One was the star of his inauspicious directorial debut, while many others feature in his latest small-screen thriller.
Innovation By and For the Government
In 2001, on its second birthday, the CIA’s venture catalyst, In-Q-Tel, still was a novelty. “It’s like a baby with a beard. Everyone is rushing to see it,” said A.B. “Buzzy” Krongard, then the CIA’s executive director. He wasn’t interested in selling every agency in government on the CIA’s idea for luring innovators into the federal market.
When Amazon Meets Defense Acquisition | RealClearDefense
Unanswered questions persist about a House provision to allow Pentagon buyers to use proprietary online sales platforms. Imagine simply flipping open your laptop, firing up your desktop computer or popping open an app on your mobile phone to order office supplies, equipment, or even contract services Amazon-style, two-day delivery included. That day may not be too far off if a provision in the House version of the annual National Defense Authorization Act makes it into law.
When Amazon Meets Government
Imagine simply flipping open your laptop, firing up your desktop computer or popping open an app on your mobile phone to order office supplies, equipment, or even contract services Amazon-style, two-day delivery included. That day may not be too far off if a provision in the House version of the annual National Defense Authorization Act makes it into law.
Watch an exclusive clip from An Inconvenient Sequel
A decade after An Inconvenient Truth brought the realities of climate change to the fore, former US Vice President Al Gore returns with An Inconvenient Sequel: Truth and Power. Continuing his fight, Gore travels around the globe closely shadowed by his filmmaking team, conducting interviews with climate experts and documenting the irreversible impact human actions are having on the natural world.
David Fincher is directing a sequel to World War Z
It’s no secret that Brad Pitt has been trying to get a sequel to World War Z made for some time now. And it looks like he’s finally set to get his wish, with a little help from his close friend David Fincher. It’s coming up to 10 years since the pair last worked together – on The Curious Case of Benjamin Button – and this will mark their fourth major collaboration following ’90s hits Seven and Fight Club.
What does Werner Herzog’s nihilist penguin teach us about life?
One of the first, and last, interviewees to appear in Werner Herzog’s 2007 documentary Encounters at the End of the World is Stefan Pashov, a philosopher and forklift driver who speaks in poetic vignettes. He muses on, among other things, the travels of Odysseus, what drives people so far south, and the universe’s propensity to dream – for reality can “bring itself forward” through dreams.
In praise of Jesse Eisenberg in The Social Network
What does it take to build an empire? That’s the question director David Fincher asks in his 2010 film The Social Network, which tells of the birth of Facebook and the genius of its young creator. Central to the plot is Mark Zuckerberg’s alleged theft of the billion dollar idea from square-jawed Harvard men the Winklevoss twins, as well as the wedge that’s driven between him and his close friend Eduardo Saverin (Andrew Garfield).
David Fincher’s Mindhunter gets a noir-tinged first trailer
The title of this upcoming detective series may not inspire much confidence that it will be the next must-see Netflix Original show – but in Fincher we trust. For Mindhunter, the Zodiac and Gone Girl director has teamed up with Charlize Theron, Anna Torv and Holt McCallany (who previously starred in Fincher’s Alien 3 and Fight Club) for this adaptation of the 1996 book ‘Mind Hunter: Inside the FBI’s Elite Serial Crime Unit’ by former special agent John Douglas and Mark Olshaker.
Why Zodiac remains David Fincher’s most puzzling masterpiece
Fireworks pop in the night sky over the San Francisco Bay Area. A Chevrolet Corvair – windows down, ‘Easy to be Hard’ pouring from the stereo – rolls through a Vallejo suburb humming with 4th of July festivities. Married waitress Darlene Ferrin picks up her friend Michael Mageau and they drive together to a Mr Ed’s restaurant for burgers and fries. It’s too crowded, so they carry on to a quiet lovers’ lane on the edge of town.
Outcomes Matter More Than Ever in Services Contracting
The second habit of Steven Covey’s influential and long-lived book, The 7 Habits of Highly Effective People, is “begin with the end in mind.” This is the fundamental tenet of outcome-oriented acquisition and its associated methodology, “The Seven Steps to Performance-Based Acquisition.” Performance-based acquisition is central to defense and civilian agency initiatives to improve the outcomes of the 63 percent of federal procurement spending that goes to acquire services, some $283 billion of...
Managing Your Auctions
Conducting an auction properly gives you the opportunity to improve the final auction price and set up a smooth transition of the business to the buyer. Buyers are more likely to bid and bid higher if they trust the seller. • Be honest and transparent. Provide clear, factual answers to questions. • Monitor messages and comments closely so that you can answer as quickly as possible. If you provide fast responses during the auction buyers will trust you to be timely and helpful after the auction.
Flippa 101: Selling Website
Flippa 101 is a series of articles on how to get the most out of Flippa. Check out the previous article on bidding and negotiation. Now we’re talking selling! To get the best price for your website it is a good idea to do some preparation before you list it for sale. A few minutes of time, or a few dollars of expense could make a big difference in the performance of your auction.
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