Did you previously think a trip to the Virgin Islands in September was a good idea? Did you perhaps have friends taking a Caribbean Cruise this month—during hurricane season? As many have found out the hard way this year, going somewhere in the off season can literally turn into a disaster. Back in 2010 I wrote this post called Pay Attention to That “When to Go” Part in Guidebooks.
Most of the travel gear brands I’ve written about on here before are familiar ones, but when I’m around a bunch of other frequent travelers and wearing my Oboz shoes, I get some curious questions. This company has been around for a decade though, based in Bozeman Montana. (The impetus behind the name.) Their tag line is “True to the Trail,” so as you’d probably expect they mostly make shoes and boots for hiking.
Back in 2013 I published a guest post from Kyrgyzstan resident Stephen Lioy and he ran down the prices in this mountainous central Asian country. Most of that is still accurate and his descriptions are more authoritative than mine, so you should still check out that post. I finally made it to Kyrgyzstan myself this month though and Stephen was actually one of our group of four hiking through the mountains together. (More on that in a later post.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".